Peloton (PTON) has been one of the most iconic brands of the year. The coronavirus pandemic was the perfect tailwind to bring consumer awareness of these sleek stationary bikes to their all-time highs: in a year where gyms have all shut down (and even where they have reopened, working out while being forced to wear a mask seems like a terrible proposition), many people have finally bit the bullet and splurged on a fancy Peloton bike and the connected fitness subscription that comes with it.

As demand for Peloton's products have surged (as I noted in my prior article on Peloton, the company has seen such an unexpected surge of orders that it remains backlogged for the foreseeable future), so has its stock. Peloton has been one of the best performers among mid-cap tech stocks this year, with its shares surging more than 4x. In the past month alone, shares of Peloton have soared ~50%, reacting alongside strong consumer response to the release of the new Peloton Bike+.

READ FULL ARTICLE HERE