Stella Maxwell in the COÛT DE LA LIBERTÉ Wide Collar Crop Jacket Cracked Shearling, $4,802,coutdelaliberte.com

Stella Maxwell is back in the spotlight appearing in Coût De La Liberté’s Fall-Winter 2020 campaign.A label launched by True Religion founder Jeffrey Lubell in February at New York Fashion Week, the brand focuses on upscale denim and elevated essentials all wrapped into the premium feels of Luxe Americana.

COÛT DE LA LIBERTÉ Super High Rise Super Bell Sequin, $985,coutdelaliberte.com

Maxwell who was photographed by the notedEmma Isabella Bassill, posed on location at a Ranch in Palmdale, California, matching perfectly to the glorious background in her revived couture. Lubell’s designs include flared jeans, graphic tees, and button-up shirts. His line wouldn’t be complete without a full slew of accessories some seen on Maxwell who sported cowgirl hats and western boots.

With his 2020 launch bringing in a woman’s collection that consists of 60 pieces and a men’s holding of 35 pieces, Lubell notes that Woman’s already consists of 6 core style with an additional 3 styles of ultra-fashion bottoms. Coût de la Liberté is a fashion collection that holds everything in it’s design born from a singular conceptual place. The styles that are very forward yet boast fresh and elegant silhouettes, the brand will bring diversity ranging from things like super bell bottoms to super skinnies. Many of which are also seen in the campaign shoot featuring Maxwell and can be seen across the pages of Vogue.

Lubell notes on the style that inspired Coût de la Liberté: “I love the vibe of the 70s because of the fashion, the art, the people and the music. The youth movement and the culture back then where everything grabbed our souls - it was Rock n’ Roll, Woodstock and San Francisco. It was the explosion of freedom and expression that had a purpose.”