Gyms and exercise studios may have closed their doors, but there are still plenty of ways that individuals can remain in peak physical condition. Amidst COVID-19, it has become increasingly essential to remain physically active to ensure our minds and bodies remain healthy. Due to the increased number of gym closures, many facilities are taking advantage of social media platforms to ensure individuals have access to workout material.

For those who are always on the move or work outside of set calendars, that is, people like Lindsay Guion, Chairman and CEO of GUION PARTNERS, INC., a media management and consulting firm, following exercise regimes at home is not necessarily a new concept. While of course there are many adequate choices, he recommends Peloton and/or The Mirror for those looking for accessible workout outlets.

Peloton

Peloton is primarily known for its stationary bikes that allow users to watch and ride with instructors and cyclists around the world. The company also produces live and recorded classes for running, walking, boot camp, dance, cardio, strength, yoga, stretching, and meditation, which do not necessitate the purchase of their custom spin bike.

Currently, cycling giant Peloton is offering its app, which contains not only spin workouts but also yoga classes, strength workouts, and running training free for the first 90 days. Up until recently, the company was offering live classes. In place of this, the company has begun to air pre-recorded classes that allow members to take part during a specific time of the day and still race other members on a digital leaderboard.

According to Lindsay Guion, these previously recorded classes are available through the use of a Peloton bike, treadmill, or through the general app which, depending on the workout, can be adapted to non-Peloton equipment or no equipment. Most importantly, these classes still aim to recreate a live experience, which Guion states is a major feature and the biggest motivational factor of working out with Peloton.

The Mirror

The Mirror, another home exercise system, is also opening up new exercise possibilities and attracting increased interest during stay-at-home measures. The Mirror — along with its sister website Mirror.co — is a viable option for those like Lindsay Guion, who are committed to and inspired by technology’s impact and who will likely continue to work out indoors even in a post-coronavirus environment.

The Mirror is a device that streams live, on-demand fitness classes from a companion app via a two-way video feed, putting a virtual instructor, along with your own reflection, on a sleek screen meant for home use. According to their metrics, engagement with the Mirror.co’s exercises on their exclusive app have increased by fivefold over the past few months, with a noticeable increase of outright purchases of The Mirror too.

Final Thoughts from Lindsay Guion

As a result of the spread of the coronavirus, fitness and marketing professionals are finding creative ways to reach their existing clients and attract new audiences of potential exercisers stuck at home. Innovation has opened up rousing offers to those seeking out fitness that is safe and convenient, a reality that will for some, though certainly not all, remain steadfast as a preferred method of getting fit, says Lindsay Guion.