The Board of Directors and Executive Committee of the Avenue of the Americas Association announced today the 93rd Annual Gala, honoring Rockefeller Group for their ongoing investment of the Avenue of the Americas and the Midtown corporate corridor. Rockefeller Group, through their reinvestment and redevelopment of 1271 Avenue of the Americas has demonstrated a strong commitment to Sixth Avenue and the growth and success of Midtown as the premier business district in New York City. The gala will be held at Gotham Hall on Tuesday, November 5, 2019.
Honoring Rockefeller Group and 1271 Avenue of the Americas
Since 1961, the Avenue of the Americas Association has presented the Gold Key Award each year to an individual or organization who makes a positive contribution to the Avenue and New York City. Sarah Berman, Executive Director of the Avenue of the Americas Association and President of The Berman Group, will present Rockefeller Group with the Gold Key Award on behalf of the Association. Rockefeller Group will be presented with this award for their dedicated work on 1271 Avenue of the Americas.
“We recognize Rockefeller Group and their hard work at 1271 Avenue of the Americas as this will continue to make the Avenue of the Americas the most desired business location in New York City,” said Andy Gottesman, Principal of the Hippodrome Building and Chairman of the Avenue of the Americas Association.“This building revitalization will impact the Sixth Avenue business corridor for years to come.”
Building owners and major tenants on the Avenue will attend the Gala to celebrate the civic and commercial improvements that have been accomplished along the Avenue. Guests will enjoy fine dining and a performance by The Harlem Gospel Choir, a group that has been entertaining audiences worldwide for two decades. Proceeds from the Gala will help the Association advance its mission in its 93rd year and promote the Avenue as a premier business community in New York City.
1271 Avenue of the Americas
An icon of mid-century modern architecture, 1271 Avenue of the Americas has always used design to inspire and elevate the workday. An extensive top-to-bottom renovation means that this world-renowned building will continue to turn heads well into the future. The building’s transformation is being led by Pei Cobb Freed & Partners, recognized for nearly six decades as one of the world’s preeminent architecture and planning firms. This comprehensive project will dramatically improve views and light with a new exterior facade, revive the plaza, and reimagine the lobby’s bold design. The Rockefeller Group team retained the iconic identity of the building and evolved it for the workplace of the future. The 1271 redesign include a comprehensive overhaul of all building systems—from infrastructure upgrades to improved energy efficiency to creating a brighter, healthier, more pleasant work environment.
- New high-efficiency double-glazed curtain wall with nearly 60% more vision glass
- New high-performance perimeter HVAC system
- Modernized elevators with destination dispatch controls
- New elevator cab interiors
- Currently LEED Silver; LEED Gold certification is anticipated
- Platinum Wired certification with superior technology infrastructures a
About Avenue of the Americas Association
The Avenue of the Americas Association is a civic improvement corporation that promotes the commercial welfare of "America's Corporate Corridor" and New York City. The Avenue of Americas, a thoroughfare of approximately four miles long, is one of the City's most exciting locations, boasting impressive architecture, corporate headquarters, restaurants, entertainment, cultural attractions, parks, plazas and business districts. The Association acts as an intermediary with government agencies and officials, and provides its membership with information on proposed laws and actions that will affect them. Issues such as transportation, physical improvements, signage, public safety, economic growth and homelessness are some of the challenges addressed by the Association in recent years. For more information, please visit www.aveoftheamericas.org.
