The 21st Century Global High Rise in Final Sales Stage

50 United Nations Plaza, the luxury residential tower designed as a collaborative effort between the architects Foster + Partners, developer Zeckendorf Development, and Global Holdings, has announced a new branding, marketing campaign and website, as the building enters its final sales stage with over 86 percent of the residences already sold.

The new face and spirit of the 50 United Nations Plaza campaign is seen in Leila Ndabirabe, an internationally acclaimed model, scholar and humanitarian. Leila was born in Burundi, and as a child she relocated to Brussels. Today Leila is a New York City resident who embodies all of the qualities and character of 50 United Nations Plaza.The new campaign brings a vision to the building, befitting its character as a global home to its residents, and a luxury high rise fitting seamlessly into the Manhattan skyline.

The development has set price records for the neighborhood and continues to outperform all nearby condominium sales. 50 UN Plaza has proven popular with New Yorkers, people from all over the US, global citizens, and diplomats from all over the world.

“We could not be more pleased with the sales success at 50 United Nations Plaza,” said Arthur Zeckendorf, co-chairman, Zeckendorf Development. “This project is a reflection of our partnership with Global Holdings and Foster + Partners and our dedication to excellence that our buyers truly appreciate.”

“50 United Nations Plaza afforded us and Global Holdings the opportunity to build one of New York City’s finest luxury residential buildings in an iconic neighborhood in the heart of Manhattan. This new attention to the building will afford prospective buyers an opportunity to see how our original vision has now been realized,” commented William Lie Zeckendorf, co-chairman, Zeckendorf Development.

All residences have spectacular city views. In addition, the UN sculpture garden directly to the East has been fully restored, offering additional city and water views to many units.

50 United Nations Plaza is the perfect location, enabling owner’s to access the finest shopping, dining and cultural offerings as well as ease of travel in and out of the city. 50 United Nations Plaza is truly a global address, an international location offering privacy, convenience, and unparalleled residential luxury amenities.

About Zeckendorf Development: Zeckendorf Development LLC is led by third generation owners, founders and co-chairmen William Lie Zeckendorf and Arthur Zeckendorf. It is a firm with a long and trusted history of developing high-end properties, which include over several thousand residences. These properties include Fifteen Central Park West, considered one of the most successful luxury residential buildings, 18 Gramercy Park South,and 520 Park Avenue The Zeckendorfs’ paternal grandfather, William Zeckendorf, Sr., originally assembled the land that now houses the United Nations. Their maternal grandfather, Trygve Lie, was the first Secretary-General of the UN and oversaw the creation of the UN Headquarters in its current location.

About Global Holdings: US-based Global Holdings is led by Chairman Eyal Ofer. Over the years, Ofer has amassed a diversified global portfolio including the development of and investment in a broad range of real estate. Global Holdings specializes in large-scale commercial real estate and the development of high-end residential buildings, in particular Fifteen Central Park West, 18 Gramercy Park South, and 520 Park Avenue, all with Zeckendorf Development. Among the company’s many projects are investments in several choice properties in Manhattan, a controlling share in Miller Global Properties, and a fund that focuses on real estate investments in North America and Europe.