Berk Communications, one of the leading boutique public relations firms specializing in sports, consumer lifestyle, travel and food & beverage clients, announced that it has been retained by PUMA, as the sports brand's public relations agency of record in North America. This marks another big win for Berk Communications' rapidly growing sports, entertainment and consumer lifestyle practices.
Berk will be responsible for handling communication efforts for all of PUMA's core product lines as well as PUMA #REFORM, the brand's new social justice platform.
"We are thrilled to partner with Berk to support our brand's unique blend of sport and culture in North America. Berk Communications brings the perfect mix of experience and passion to generate the right narrative around the steady stream of innovation our brand delivers. We look forward to seeing the strong results they're sure to bring," said Adam Petrick, Global Director of Brand & Marketing.
"The PUMA brand is one of the most influential and powerful sports brands in the world," said Ron Berkowitz, CEO of Berk Communications. "We're excited for the opportunity to work with this best in class team and bring the many stories they'll be telling in 2019 to life."
In addition to traditional public relations, Berk Communications will be creating strategies to support key product launches and talent collaborations. For all press inquiries please contact PUMA@berkcommunications.com.
About Berk Communications
Berk is among the fastest growing firms in the United States with deep expertise in sports, consumer lifestyle, travel, sports and entertainment, Berk's client roster includes Roc Nation Sports, Body Armor, The Cheesecake Factory, Fanatics, Nizuc Resort & Spa, Las Brisas Hotel Collection, Hillrock Estate Distillery, D'USSÉ, The Dinex Group and a premier group of talent including Meek Mill, Alex Rodriguez, Michael Rubin, Robinson Cano, CC Sabathia and Todd Gurley. To watch us work, visit www.berkcommunications.com or follow us on Twitter (@BerkComm), Instagram (@BerkComm), or LinkedIn.
About PUMA
PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Soccer, Running and Training, Basketball, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
