Quick Take
Signet Jewelers Limited (SIG) announced that it has agreed to acquire R2Net for $328 million in an all cash transaction.
R2Net has developed an E-commerce and supply chain platform in the diamond industry, operating three distinct brands: James Allen, Segoma and Brio Animation Studio.
Signet will enhance its Customer-First OmniChannel Strategy with R2Net’s digital and E-commerce technologies through the acquisition.