Cresa New York Secures 5,162-SF Lease for iAcquire at 304 Park Avenue South
—Tenant-Only Advisory Firm Relocates Digital Content Agency to Midtown South’s Booming Tech Hub—
The New York office of Cresa, North America’s largest tenant representation firm, recently completed a five-year, 5,162-square-foot lease at 304 Park Avenue South for iAcquire, a Phoenix- and NYC-based content marketing agency that specializes in marketing strategy, social media and SEO. iAcquire will relocate to its new headquarters in Midtown South during December 2013.
“iAcquire was looking for a larger New York office that would convey its identity as a cutting-edge new media company. A location surrounded by like-minded firms in Midtown South was an unbeatable option,” said Eric Thomas, senior vice president at Cresa New York. “iAcquire was also attracted to 304 Park Avenue South because its owners have a large office portfolio across the city, which could be tapped for more space as soon as needed.”
304 Park Avenue South is a 215,000-square-foot, 12-story property, conveniently located on the corner of 23rd St. in Midtown South. Less than a block from Madison Square Park, the building features immediate proximity to the subway, 18,000-square-foot floor plates and recent lobby renovations and elevator upgrades. Other tenants include IMG Worldwide, MWW Group and retailers H&R Block, Bath & Body Works and Starbucks.
"iAcquire is a growing agency and this new location accommodates our expanding headcount of top marketing talent,” said its co-CEOs Joe Griffin and Jay Swansson. “Plus, it’s conveniently located at the heart of NYC commerce – Silicon Alley."
Although terms of the lease were undisclosed, the asking rent at the property was in the upper $60-per-square-foot range. Cresa New York’s Eric Thomas represented iAcquire throughout the transaction. The landlord in the transaction, SL Green Realty Corporation, was represented in-house by Senior Managing Director, Gary Rosen.
Cresa is an international corporate real estate advisory firm that exclusively represents tenants and specializes in the delivery of fully integrated real estate services, including: Transaction Management, Project Management, Global Accounts, Portfolio Strategies, Location Planning, Lease Administration, Capital Markets, and Facilities Services. With more than 57 offices, Cresa is the largest tenant representation firm in North America. Through its partnership with Savills, one of the world’s largest commercial real estate services firms; Cresa covers more than 255 locations in 40 countries. For more information, visit www.cresa.com.
iAcquire is a content marketing agency that develops strategies backed up by market research and consumer insights to develop, optimize, and promote content that will rank well in organic search and share well in social media. The agency's growing customer base includes leaders in technology, consumer electronics, retail, higher education, financial services, media, entertainment, publishing, and consumer packaged goods. The agency's services are leveraged by more than 100 leading brands globally. For more information on iAcquire visit www.iAcquire.com.