Affinity Solutions Raises $6.75 Million

Affinity Solutions Inc. has raised $6.75 million via a mixed offering of equity and convertible securities, according to an SEC filing. Two investors bought into the offering.

The New York-based company raised $14.5 million last year.

Affinity Solutions, founded in 1998, is a provider of loyalty programs for financial institutions, insurance companies and publishers.

CEO Jonathan Silver is an alumnus of the Wharton School of Business and previously worked at McKinsey & Company.

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