Ariel Tirosh Brokers 100 Norfolk Street Penthouse At Record-Breaking Price

2/16/18

Ariel Tirosh, of Douglas Ellimannand Tirosh and Team (www.tiroshandteam.com), is pleased to announce that the combination sale of penthouse BC at 100 Norfolk Street has been successfully finalized. The unit closed at just under $6.734 million, making it a record-breaking listing for the Lower East Side. This unprecedented sale is indicative of the area’s growing status as one of New York City’s most desirable neighborhoods for buyers.

100 Norfolk Street - The Height of Luxury Living in a Prime Locale

100 Norfolk Street is an architectural masterpiece, designed byEran Chen of ODA Architecture, through the successful partnership between real estate developer Adam America Real Estate (AARE), The Naveh Shuster Group and The Horizon Group. The 12-story glass and truss building is truly stunning to behold, with a striking glass façade, cantilevered above tree- lined streets. The ultra-modern tower features 38 high-end units with a mix of studio, one-, two- and three-bedroom apartments. Residents will enjoy an expansive roof deck, outdoor garden lounge, a fitness center, a yoga room, a bike room and auxiliary storage.

Penthouse BCboasts its own a private rooftop, offering wraparound views from three exposures. Despite being 100 Norfolk Street's most expensive unit, the space was one of the first to be taken off the market in 2014 when Emma Hsei, a Taiwanese-born real estate investor and owner of Lower East Side bars 151 and Nitecap, was contracted to purchase the unit. Now that the sale is finalized, it has officially been logged as the most lucrative sale of all time for the area.

A Lower East Side Renaissance

The Lower East Side has been undergoing a neighborhood-wide revitalization over the past several years thanks to a number of exciting public development projects in the area, including the high-profile, mixed-use development, Essex Crossing. Upon completion, this remarkable developmentwill include 1.9 million square feet of residential, commercial and community space not limited to a public park, incubator space for young tech companies, a bowling alley, a movie theater and a school. Situated across the street from this transformative development, 100 Norfolk Street is at heart of the Lower East side, ideal for buyers looking to capitalize on the neighborhood's resurgence.

Ariel Tirosh has been involved in brokering residential condos in the Lower East side area for over 15 years, most recently negotiating for this unit as well as several others at 100 Norfolk Street as well as for 242 Broome Street, site one of the massive Essex Crossing development across the street. His experiencein the area has provided him with a unique perspective on the growth of the neighborhood and enhanced his expertise in marketing both newly developed and converted condominium projects, as well as the resale of high-end condominium apartments.

Ariel shared, “This record-breaking sale demonstrates a major shift in the Lower East Side market as one of the most sought-after locations within the city for buyers and developers alike. With so much continual development on the horizon, the neighborhood is poised to continue on this track and I am excited to continuemy support of this growth through my work."

The sale of 100 Norfolk Street is Ariel’s second, neighborhood-record-breaking negotiation, having previously negotiated the sale of 115 Norfolk Place for 3.8 million in 2012.

For more information on the building, please visit www.100norfolk.com.

About the Development Team

100 Norfolk is the result of another successful partnership with real estate developer Adam America Real Estate (AARE), along with partners The Naveh Shuster Group and The Horizon Group.

About Ariel Tirosh

Ariel Tirosh is a licensed real estate broker at Douglas Elliman Real Estate, the largest brokerage in the New York Metropolitan area and the fourth largest residential real estate company nationwide. Ariel provides 15 years of unique market knowledge and innovative marketing strategies that set his properties apart. Ariel is the most active real estate broker currently working in the Lower East Side market.

Within Douglas Elliman, Ariel leads a team of highly skilled agents known as “Tirosh and Team”. Tirosh and Team provides unparalleled customer service with a unique customer-centric approach that tailors the team’s service offering to suit each individual client’s needs, whether it is a seller, buyer, or a developer. This combined with their knowledge and expertise of the luxury condominium market allows Tirosh and Team to provide the most relevant information and services for their clients.

Ariel and his team have consulted at every level of development and are highly skilled at taking projects through every phase, from conceptualization through marketing and sales. Drawing on their great knowledge and expertise of the market, the team has successfully guided developers to actualize great results. New development projects that the team is currently marketing include 100 Norfolk St. and Essex’s crossings’ 242 Broome Street.

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