Dial Announces Partnership With Big Brothers Big Sisters of America

1/11/18

Dial® is proud and honored to announce they have partnered with Big Brothers Big Sisters of America for 2018 in an effort to promote and improve overall health and well-being for all families. In a combined effort, Dial, America's most trusted brand for over 70 years, and Big Brothers Big Sisters of America, the nation's largest donor- and volunteer-supported organization dedicated to improving the lives of children, have created the Healthier Futures™ program. This program will help ensure that children facing adversity have the guidance they need to succeed in life and also teach healthy hygiene habits.

Through wellness promotions, monetary and product donations, both companies' collective mission is to teach healthy hygiene habits and promote wellness to improve overall health and well-being for all families. Helping Big Brothers Big Sisters mentees (called "Littles") gain confidence through healthy hygiene habits and mentoring relationships will inspire healthier futures and lead kids to become successful young adults.

"Dial has been a company supporting families for over 70 years. We believe that family is a word with many different meanings, different stories and sometimes, different members," said Justin Giouzepis, Vice President, Personal Care Henkel Corporation. "Big Brother Big Sisters aligns with the same messaging and values the brand believes in, and together through the Healthier Futures program we have the power to support families and children together," says Giouzepis. "Dial is not just a family soap, but we are the every family soap, and our decision to work with a partner such as Big Brother Big Sisters that develops positive relationships that have a direct and lasting effect on the lives of young people is one we are very proud of," says Giouzepis.

Dial has committed to donating $100,000 to Big Brothers Big Sisters of America. In addition, Dial Soap will donate Dial products to Big Brothers Big Sisters affiliates across the country in late 2018.

The Healthier Futures campaign doesn't just stop there; Big Brothers Big Sisters of America and Dial have also created a Good Clean Fun Contest encouraging Bigs and Littles to get out there, work together, have a little fun, make a mess and share it! As part of the Healthier Futures program, this contest will allow participants to win Dial Liquid Hand Soap to help clean up the mess! The submission process is live now, and finalist videos will be displayed January 22, 2018 via http://www.dialsoap.com/healthierfutures.

To learn more on the Good Clean Fun Contest rules, please visit: http://www.bbbs.org/partners/dial.

For additional information on Dial® and the Big Brothers Big Sisters partnership, please visit http://www.dialsoap.com and http://www.bbbs.org.

Henkel in North America: Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Persil®, Purex® and all® laundry detergents, Snuggle® fabric softeners, Schwarzkopf® hair care, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. Visit www.henkel-northamerica.com for more information.

About Henkel: Dial® brand's parent company, Henkel, operates globally with a well-balanced and diversified portfolio across Beauty Care, Laundry & Home Care, and Adhesives Technologies. The company holds leading positions with its three business units thanks to strong brands, innovations and technologies. Founded in 1876, Henkel looks back on more than 140 years of success. Henkel employs more than 50,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. www.henkel.com

About Dial America's trusted brand for 70 years, Dial® delivers clean, healthy skin for you and your family with products for Women, Men, and Kids. From bar soap, body wash, and liquid hand soap, our products provide benefits such as moisture, exfoliation, protection, replenishment and more. Healthier Skin. Healthier Us. www.dialsoap.com

About Big Brothers Big Sisters Big Brothers Big Sisters provides children facing adversity with strong, enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. Big Brothers Big Sisters ensures that the children in its program achieve measurable outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and better relationships. This mission has been the cornerstone of the organization's 114-year history. With nearly 300 affiliates across the country, Big Brothers Big Sisters has served more than 2 million children ("Littles") in the past 10 years. Learn more at www.bigbrothersbigsisters.org.

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