HALCYON Announces Hotel Flag, Brings Luxury Options to Forsyth County

1/11/18

154-room Embassy Suites will be first in Southeast under new rollout

HALCYON today announced a 154-room Embassy Suites by Hilton will be added to the 135-acre mixed-use development. The hotel will include ballrooms, meeting space, a premier fitness area with an indoor pool, saunas and yoga studio, and an extensive bar and atrium, as well as presidential suites to serve the Forsyth County area’s luxury hospitality needs. HALCYON, currently under construction, is being developed by RocaPoint Partners and New York-based The Georgetown Company. Heritage Hospitality Group is developing the hotel.

“Hotels have always been a part of our master plan for HALCYON and the Hilton brands’ reputation of innovation and excellence are exactly what we envisioned to fulfill the need for high-end hotel and meeting space in Forsyth County,” said Patrick Leonard, principal with RocaPoint Partners.

The Embassy Suites at HALCYON will include four ballrooms and more than 6,500 square feet of much-needed meeting space in the northern arc of the region. Demonstrating its fit within HALCYON’s ethos, the Embassy Suites will have a distinct focus on fitness that will incorporate yoga and saunas in its state-of-the-art fitness center and broad greenspace as part of its forward-looking design. An indoor pool and hot tub, two presidential suites and a large lobby bar and atrium will also be included for social events and gatherings.

“Across the Southeast, we’re seeing increased activity giving visitors more options in the luxury hotel market. Embassy Suites’ new hotels will be different than other luxury products, especially from anything seen in the Forsyth County area,” said Jay Darji, Managing Principal of The Heritage Hospitality Group Fund. “Embassy Suites outperforms other flags already, and as visitors travel northbound on Ga-400, this will be a first class, lifestyle focused hotel for families and the corporate traveler. Businesses wanting to make an impression with their clients, partners, and employees will be hard pressed to find a better option.”

Embassy Suites by Hilton average occupancy rate is nearly 78 percent, make it one of the most occupied hotels in the country. All Embassy Suites feature two-room suites and made-to-order breakfast each morning. It’s an ideal option for corporate and social events such as weddings.

“As we conducted our site search and selection process for the premier development for a leading hotel flag, HALCYON was the obvious choice,” said John Drew with Norton Drew CRE, which represented The Heritage Hospitality Group Fund in the transaction. “As Atlanta continues its natural progression from Buckhead up 400, the hotel at HALCYON will welcome visitors as the gateway to Forsyth County, and with the retails, residential and office space coming to the site, as well its position on the Big Creek Greenway – it’s the ideal location for a Hilton brand.”

“As a hotel developer, I’ve called Forsyth County home for the past 10 years. It’s exciting for me personally to see this development come to life in one of the best places to live in America. We’ve developed hotels across the country, but doing something in our hometown, well, that’s really special for us,” said Darji.

“A critical component of successfully attracting the types of corporations we need into our community is offering great hotels,” said James McCoy, president and CEO of Cumming-Forsyth County Chamber of Commerce. “The hotel, along with all the amenities and tenants at HALCYON, will add to Forsyth’s portfolio nicely and continue to make us more competitive for the corporate relocations and headquarters we hope call Forsyth home one day.”

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