CeraVe Selects Coyne PR as Agency of Record


Coyne Public Relations has been selected by CeraVe, under the umbrella of L'Oreal, as Agency of Record to provide public relations, influencer and professional support. Developed with dermatologists, CeraVe is one of the fastest growing therapeutic skincare brands in the U.S. and offers a range of 109 products, specifically cleansers and moisturizers, as well as products suitable for consumers suffering from specific skin conditions.

"We set out to find a partner who mirrors our ambitions and has the experience to give our brand a competitive edge," said Derrick Booker, Head of U.S. Marketing for CeraVe. "We're confident that Coyne PR is the collaborative partner we were looking for and we're excited to add them as an extension of our team."

Coyne PR will work with CeraVe to reach consumer and professional audiences to build awareness for the brand's dermatologist-developed portfolio of skincare products. Focusing on both new and existing products in the line, Coyne PR will provide year-round support for the CeraVe brand.

"Our team's experience directly aligns to the needs of the CeraVe brand and we're excited to hit the ground running as we head into 2018," said Lisa Wolleon, Executive Vice President at Coyne PR. "We've been brand fans for years and are looking forward to building the brand's reputation as the therapeutic skincare authority."

About CeraVe Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and patented MVE technology to help restore the skin's natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat and moisturize. The brand's mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook, Twitter or at www.cerave.com.

About L'Oréal L'Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 25.8 billion euros in 2016 and employs 89,300 people worldwide. As the world's leading beauty company, L'Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3,870 people, are at the core of L'Oréal's strategy, working to meet beauty aspirations all over the world. L'Oréal's sustainability commitment for 2020 "Sharing Beauty With All" sets out ambitious sustainable development objectives across the Group's value chain. For more information visit www.loreal.com.

About Coyne Public Relations Coyne PR is a public relations firm with expertise in PR, social and digital with more than 160 full-time professionals. As one of the Top 10 Independent PR Firms in the U.S., Coyne delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned channels for its clients. These programs have been recognized with more than 900 industry awards since the agency's inception in 1991 and led to the agency being named the 2016 Best Agency to Work For Globally by The Holmes Report. Spanning nearly 20 industry verticals, Coyne's client roster includes many of the most respected companies in the world and those who want to be, including The Walt Disney Company, Hard Rock International, Shell Oil, Chrysler, Timberland, Pfizer, VTech, Allergan and the United States Golf Association, among others. In addition to its offices in New York and New Jersey, the agency's footprint spans across 115 cities, in 49 countries on six continents through its partnership in The Worldcom Public Relations Group®. For more information, visit www.coynepr.com.

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