PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device and diagnostics industries, has named Deloitte Digital's life sciences agency as one of the most innovative divisions of 2017.
The agency offers a range of innovative marketing solutions for life sciences brands who want to move past traditional, transactional marketing models to effectively and efficiently reach customers. By combining Deloitte's global capabilities in strategy, technology, data and platforms with the creative experience of Heat, Deloitte Digital's life sciences agency has created sector-focused offerings in branding, campaigns, experience design, social, content, and digital foundry under a range of flexible models from projects through next generation Agency of Record models.
"To say health care marketing is having a moment is an understatement. The availability of data about customers has never been richer, the volume of personalized brand communications has exploded, and it's now possible to measure campaign results and tie them directly to value and outcomes," said Larry Mickelberg, managing director, Deloitte Consulting LLP, and Deloitte Digital's life sciences agency lead. "Patients, consumers, and health care practitioners expect every single touchpoint to be flawless, consistent and infused with the brand. Our agency helps brands change their approach to marketing so that they can be more effective in delivering a great customer experience."
Deloitte Digital's life sciences agency was selected as part of PM360's 6th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year's most innovative companies, startups, divisions, products, services, and strategies from within the health care and life sciences industries. This comprehensive overview of the year's most innovative achievements in these six categories helps other companies in the industry to find potential partners and offerings that can help them advance health care and life sciences.
"Each of this year's selections showcases our industry's strong desire to constantly find new ways to advance every sector of life sciences from development to marketing to philanthropy and much more," says Anna Stashower, CEO/publisher of PM360. "We are excited to showcase these innovative achievements and help get the word out about companies and offerings that help made the job easier for other working in our industry."
PM360 received hundreds of submissions from across the health care and life sciences industries. The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative, regardless of category. Ultimately, the final selections represent the most exciting innovations from 2017.
All of this year's selections can be found at: www.pm360online.com/pm360-presents-the-2017-innovators.
Deloitte Digital has created a new model for a new age — a creative digital consultancy. That means bringing together all the creative and technology capabilities, business acumen and industry insight needed to help transform clients' businesses with digital. With Deloitte Digital's end-to-end capabilities, clients bring their greatest ambitions, knowing Deloitte Digital has what it takes to bring new business visions to life. Visit www.deloittedigital.com or follow on Twitter @DeloitteDigi_US or @DeloitteDigital.
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world's most admired brands, including more than 85 percent of the Fortune 500 and more than 6,000 private and middle market companies. Our people work across more than 20 industry sectors to make an impact that matters — delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthy society. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them.
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated health care environment.