GlassView, the leading social video distribution platform, and MOFILM, the tech-enabled content maker, today announced the launch of their new partnership to create a complete video production and distribution solution. The partnership offers brands the ability to develop and distribute video campaigns from the creative brief process through online distribution and optimization.
MOFILM provides brands with access to its 10,000 strong community of filmmakers and creatives from diverse backgrounds and cultures. Using MOFILM's proprietary technology, brands can tap into this vast creative resource to assist them in developing their creative. The brand can then distribute their videos via GlassView's social video platform, which delivers placements on top-tier sites and access to over 1.5 billion unique users worldwide.
"Our new partnership unites the creative power of MOFILM, the largest independent video production platform in the world, with GlassView's social video distribution platform, the largest independent video distribution platform," said James J. Brooks Jr., CEO and Founder, GlassView. "By combining our worldwide reach of more than one billion users with MOFILM's global community of talented filmmakers, we are creating the largest and most comprehensive solution for video production and distribution."
"We are thrilled to be partnering with GlassView," said Anna Watkins, MOFILM Global CEO. "It means that MOFILM can now deliver videos through GlassView's platform on a massive global scale, while also measuring the impact of that content with precision targeting and distribution through GlassView's unrivaled capabilities."
The two companies work with many of the world's most recognizable brands. Since its launch in 2015, GlassView has worked with 30 of the world's 50 largest brands including: Microsoft, Adobe, LG, Lincoln Motor Company, Hermès, WB and Colgate. MOFILM's client list includes Chevrolet, Facebook, Bose, Accenture, KFC and Airbnb.
GlassView's team includes a Board of Directors comprised of former LVMH North America Chairman Renaud Dutreil, who previously held several ministerial positions in the highest levels of French Government; Chien Chung (Didi) Pei, chairman of the China Institute and partner in the legendary Pei Partnership Architects; Beauty and Well Being Founder & Editor Clémence von Mueffling; Jim Porcarelli, Co-founder of MediaCom North America; former Conde Nast executive Stephanie Newhouse; CBS Revenue & Operations Executive Director Dennis Colon; former Vogue.com Creative Director Candy Pratts Price; and Gregory Baker, former UK Minister of Energy & Climate Change and current member of the House of Lords.
GlassView's mission is to ensure clients' videos appear on top-tier sites reaching the most engaged influential audiences. Best known for delivering the highest level of performance, the GlassView social video platform offers access to over 1.5 billion unique users worldwide, and over 250 million unique users in the United States (comScore Nov. 2016), reaching 98% of the connected country. The GlassView team and Board of Directors features executives from Conde Nast, MediaCom and LVMH. Launched in 2015, GlassView has headquarters in New York City, and offices in San Francisco, Tokyo, Singapore, London, Paris and Dubai, among other locations. For more information on GlassView, please visit www.glassview.com.
MOFILM, started in 2009, is a tech-enabled content maker built on the principle that crowds outperform siloes. It has a community of 10,000 filmmakers and creators from different backgrounds, cultures and skill sets, forming the world's most diverse creative department. MOFILM's technology enables brands and social causes to access its global community of creatives for high quality content strategy and creation. Its people-powered marketing approach allows strategists and filmmakers to produce innovative ideas in a timely and cost-effective manner, while showcasing their talents to a wider audience. For more information on MOFILM, please visit https://www.mofilm.com/.