In browser land, Google’s Chrome reigns supreme. But a familiar player is now trying to claw back more users.

Mozilla released a new Firefox browser this week — its first since launching 13 years ago — and to celebrate the anniversary/birthday, it chartered a ferry boat, took to the river and invited New Yorkers along for the ride.

Designed as a metaphor for the speed and efficiency of the Firefox Quantum browser, the three-day promotion — which includes free donuts, coffee, meditation classes, dual internet/IRL self-defense tips, and visits from an orange-caped Mr. Firefox Quantum superhero — ran from Nov. 14–16.

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