New Jersey-based ARI is trying to bringing voice recognition and artificial intelligence into a decidedly unsexy vertical: fleet management services.

The company, which is tasked with managing 1.4 million vehicles in North America for organizations like Comcast and New Jersey Transit, developed an Alexa app that lets its customers get data points from its ARI insights system. It launched the platform — reportedly the fleet industry’s first voice-based technology — last week at a conference in Florida.

“As Alexa, and other technologies like it, creep into more parts of our daily lives, it made sense for us to explore if our clients would benefit from this new way of engaging with ARI,” said Don Woods,the company’s head of client information services.

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