MWWPR today announced that Jackie Burton has joined the Corporate Reputation team as Senior Vice President. Burton will help shape the direction of the Corporate Communications practice while supporting the integration of practices and services across the agency.
As a veteran of some of the world's leading communications firms and digital marketing agencies, Burton brings experience from a wide range of communications disciplines and vertical industries. She will touch the many areas of the corporate practice, focusing on corporate reputation, issues management and brand-building for clients.
Burton will provide strategic leadership for several key accounts including one of the world's largest consulting organizations and a leading retail technology company. She will also serve as a member of the leadership team and participate in new business.
"It is our belief that the Corpsumer is now the most relevant audience for our clients as corporate communications and consumer PR have never been more closely linked," said Michael W. Kempner, Founder & Chief Executive Officer. "And Jackie's deep category and practice area expertise will be a key differentiator for clients as they rethink how to build brands and relationships with stakeholders."
Prior to her role at MWWPR, Jackie served as SVP of Wunderman and Ketchum, working with clients including Visa, First Data, Towers Perrin, Nokia and Kellogg's. Jackie's additional industry experience includes corporate communications, issues and crisis, brand marketing, influencer management, data and analytics, media relations, financial services, and food and wellness.
MWWPR is one of the world's top independent public relations agencies with a global network of eight offices across the US and Europe. A full-service firm that approaches communications without the boundaries of expected thinking, MWWPR's expertise spans Consumer Brands, Technology, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications, LGBT, Entertainment, Sports & Luxury Lifestyle, and Health & Wellness. In 2016, MWWPR celebrated 30 years of providing strategic communications counsel and public relations support for its diverse client portfolio.