Sawaya Segalas Officially Becomes Sawaya Partners

11/14/17

Sawaya Segalas has become Sawaya Partners, unveils a new brand identity and website.

Sawaya Partners provides investment banking services to businesses in the consumer products industry. Since 2001, large and mid-size public companies, family businesses and private equity firms have turned to the firm for strategic advisory and mergers and acquisitions services.

The firm prides itself on its culture of excellence, unmatched industry expertise, integrity and unwavering commitment to its clients. The firm's partners, who have been together for more than a decade, have over 100 years of cumulative relevant industry experience. As the firm celebrates its 16thanniversary, the partners felt that the firm's 'brand' identity did not adequately express their unique philosophy, operating practices and differentiation in the marketplace. The Sawaya team hired a branding firm and undertook a comprehensive rebranding process. Through dozens of conversations with trusted clients, partners and colleagues, it became clear that what distinguishes this firm from others is how invested they are in their clients' best interests and in the transactions with which they are entrusted.

"We're in the investment banking business," says Fuad Sawaya. "And while that makes it clear what we do, it says nothing about how we do it. Every single day we invest our experience, our energy and our expertise to help our clients create value. We call it invested banking. As our clients' 'invested bankers', we're all in. And we're all in it together."

In addition to the new name, the firm also released a new logo, tagline and website which can be found at www.sawayapartners.com.

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