It seems like everyone is throwing their hat into the ring with General Electric (GE), with everyone being a little bit late to the bear party. As someone who covers the industrial sector in detail quite often, I keep a close barometer on the firm, but I've never seen enough to entice me to go long. My sole contribution to the GE story here on Seeking Alpha was this research back after Q4 in January 2017, where it became clear that the company was trying to cut costs and financially engineer itself out of its predicament. The pivot back to the core industrial business is correct (and I still think that is the right play), but the execution has been a near failure. Before I get into the nitty gritty of what the company should do to get itself out of the pickle it finds itself in, I'm going to throw the same simple graphic into the start of this note as I did the last. This is particularly important for retirees or investors that do not have time for excessive due diligence on companies they own:
