Morilee by Madeline Gardner Appoints Deborah Fine CEO

11/6/17

Morilee by Madeline Gardner, the premiere global manufacturer of bridal and special occasion dresses, is pleased to announce that Deborah Fine has been named Chief Executive Officer. Fine will operate alongside Mitchell Udell, Chairman of the Board, who has successfully grown the company with his father and founder, Arthur Udell, over the past 25 years to become one of the world's leading specialty apparel brands.

"Morilee by Madeline Gardner has an extensive portfolio, strong resources and a talented, motivated team and I look forward to leading the growth of their global business via expansion of distribution channels, new collections, and new geographies," says Deborah Fine.

Fine has led 6 businesses to record growth and profit in multiple industries including consumer retail, fashion and beauty, lifestyle, and traditional and non-­‐traditional media. With a broad understanding of the industry, the company is confident that their new CEO will serve a vital role in ongoing and future success.

Previously, Fine served as the CEO of Direct Brands, the largest member based retailer of media products in the U.S., President of iVilliage, an NBC Universal Digital company that was the first and largest media platform dedicated to women online, CEO of Victoria's Secret Pink, Founder and President of Avon Mark Cosmetics, Vice President and Publisher of Glamour and Publisher of Brides,driving them to become Condé Nast's most profitable and largest unit volume publications. As an accomplished leader, Fine has a proven track record of success with a wealth of experience in sales, business development, digital marketing, and operational efficiency.

"Deborah has a unique knowledge of the industry and an excellent track record of driving transformation, growth and profit. There's no better candidate to lead Morilee by Madeline Gardner as it embarks on its next chapter," says Mitchell Udell, Chairman of the Board of Morilee By Madeline Gardner.

ABOUT MORILEE BY MADELINE GARDNER:

With over 70 years in the industry, Morilee by Madeline Gardner has become synonymous with glamourous bridal special occasion apparel. The guiding force behind Morilee's remarkable success for more than 25 years, Madeline Gardner infuses the collections with exquisite style and is a steward of its outstanding quality. Family owned and based in New York City, Morilee has become one of the world's leading brands, with a presence in thousands of stores in over 80 countries.

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