American Media, Inc. (AMI) today announced that it is partnering with PK4 Media (PK4) in an industry-first collaboration to create custom content solutions for marketers. The collaboration combines the talents of AMI's Branded Content Studio with PK4's proprietary omni-channel platform, to deliver new content solutions designed to engage consumers with clients' products, brands and services.
"Today, more than any time before in publishing, marketers are realizing the unique power of smart, engaging, informative and entertaining content," said Dylan Howard, Chief Content Officer at AMI. "To be able to partner with the incredible team at PK4 underscores the strength of AMI's portfolio of brands.
"AMI and PK4 will both benefit from being able to tap into each other's expertise to establish new and deeper relationships for our clients who, in turn, will be able to leverage our vast network of print and digital readers with amazing content experiences that can reach our 65 million users across the globe."
"AMI and its Branded Content Studio are producing the most creative and forward-thinking content for some of the world's biggest brands," added PK4 Media Chief Executive Officer Tom Alexander. "By combining their words, videos and creative content with our award-winning technology and distribution channels, marketers will now have a platform to introduce more consumers to their brand at every possible touchpoint."
The AMI Branded Content Studio is led by Ysolt Usigan and Chenda Ngak, who have developed content-based solutions for numerous clients including Toyota, Anheuser-Busch, P&G, GSK, Home Depot, REI and RAM. In addition, they are both experienced producers with a roster of video series, documentary films, long-form feature articles, short-form videos, infographics and galleries to their credit. Their body of work has been honored with several awards from IAC, Webbys, AVA Digital Awards and Hermes Awards.
About American Media, Inc.
American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and active lifestyle media brands in the United States. AMI's titles include Us Weekly, OK!, Star, Men's Journal, Men's Fitness, Muscle & Fitness, Flex, Mr. Olympia Contest, National Enquirer and other celebrity titles. AMI also manages 12 different digital sites including Usmagazine.com, OKmagazine.com, RadarOnline.com, MensJournal.com, MensFitness.com, MuscleandFitness.com and other digital and social properties. AMI's magazines have a combined total circulation of 5.6+ million and reach more than 51 million men and women each month. AMI's digital properties reach approximately 65 million unique visitors monthly.
About PK4 Media, Inc.
The advertising industry's first Omni-Channel PMP Company serves video and display ads across an unprecedented eight digital channels: Desktop, Mobile, Tablet, CTV, VOD, In-Mall, In-Theater and Digital-Out-Of-Home. Founded in Los Angeles in 2009 by CEO Tom Alexander, clients include: Activision, Amazon, Bacardi, Esurance, Ford, Honda, KitchenAid, Lionsgate, Microsoft and Procter & Gamble. PK4 Media has won 15 awards: Ernst & Young Entrepreneur of the Year Semifinalist, LA Business Journal's Best Places to Work, Deloitte's Technology Fast 500 Winner, 2-Time Forbes Most Promising Company, 3-Time Inc. 500|5000 Award Winner, 3-Time LA Business Journal Fastest Growing Minority-Owned Company, 3-Time LA Business Journal Fastest Growing Company, and C-Suite Quarterly's NextGen10 Award for Innovation & Technology.