Mobilewalla, the only mobile data provider employing time-based analysis of location and app usage on a global scale, today announced the hire of Hugh McGoran as SVP of Global Sales. McGoran will lead Mobilewalla in driving global sales strategies as the company continues its rapid year-over-year growth. McGoran will report to Anindya Datta, Founder and CEO of Mobilewalla, and will be based in the company's New York headquarters.

With more than 25 years of experience in the digital marketing and consumer data spheres, McGoran brings a robust understanding of the ever-evolving digital landscape, including strategic insight into creating industry leaders from startup innovators. McGoran joins Mobilewalla from Magnetic, where he spent five years as Chief Revenue Officer, working with agencies and clients direct, media and SaaS. McGoran has also held prior leadership roles at comScore and Turn.

"We are absolutely thrilled to have Hugh join our executive leadership team," said Anindya Datta, Founder and CEO of Mobilewalla. "We have seen such rapid growth this past year for our mobile audience and data subscription offerings, and with Hugh's experience, knowledge, and focus, I am confident the world will be hearing much more about Mobilewalla in the coming year."

"Mobilewalla's ability to reveal the mobile and lifestyle habits of global audiences over time is truly unmatched," said McGoran. "I am so pleased to join such a company that uses cutting-edge technology to solve complex industry problems. I look forward to supporting Mobilewalla's incredible forward momentum."

The hiring of McGoran completes a series of strategic appointments that support Mobilewalla's trajectory. Additional senior leadership hires include Sangar Kajanan as Head of Data Science (based in Singapore), Haley Dercher as Head of Marketing (based in New York), Eggy Tachir as Head of Indonesia, and Joanna Georges as Head of Australia. All will focus on scaling Mobilewalla's Nielsen-verified audience discovery technology, Location Visitation Attribution product, as well as the company's DaaS solution.

About Mobilewalla

Mobilewalla is the only mobile data provider employing time-based analysis of location and app usage on a global scale. The leading provider of Nielsen-verified mobile audience insights, Mobilewalla's cutting-edge proprietary compression algorithm, Microwalla, enables the storage, accessing, and analysis of 80 petabytes of data. Mobilewalla's custom and syndicated audience segments allows clients to engage their consumers' passions. Mobilewalla's innovative audience discovery technology reveals Persistent Passions, formulated by exploring location, app usage, and change over time. Agencies like Mindshare, MEC, M&C Saatchi and Fetch, as well as major global brands including Unilever, Starbucks, Nokia and Ford use Mobilewalla to engage consumers' passions. Mobilewalla was founded in 2011 and has offices in Atlanta, Australia, India, Indonesia, Malaysia, New York, Seattle and Singapore. In 2014, Mobilewalla was awarded Best Enabling Technology of the Year in Mobile by the Mobile Marketing Association's Smarties APAC.