Imaginary Ventures Seeks $100M for Inaugural e-commerce Fund

10/17/17

New York-based Imaginary Ventures is seeking $100 million for its debut, according to a regulatory filing. The firm will reportedly invest in the e-commerce space, including retail, fashion, lifestyle and beauty. The firm is led by Natalie Massenet, who in 2015 resigned from luxury e-tailer Net-A-Porter that she founded, and Nick Brown, who most recently was a partner at 14W Venture Partners in New York.

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