Belardi/Ostroy Announces Expanded Services, Leadership, and Name Change

10/17/17

Belardi/Ostroy will change its name to Belardi Wong, reflecting the growth and innovation of the integrated marketing and creative solutions firm. To accurately represent their longstanding partnership, Donna Belardi, President, and Polly Wong, Managing Partner, Strategic/ E-Commerce/Creative Services, are excited to announce the rebrand just in time for the company's 20th anniversary.

Polly Wong joined Belardi/Ostroy in 2005 after almost 10 years on the brand side at Eddie Bauer and Williams-Sonoma Inc. Over the last decade, she has been critical in expanding the company from two to five divisions with more than 200 retail clients. The company name change reflects the transformation of the company as a trusted advisor and partner to retailers and investors across the country, providing strategic insight and best-in-class marketing solutions.

In addition, Angela Caltagirone, former Williams-Sonoma Inc. executive, will join Belardi Wong in January 2018 as EVP Digital and CRM Services to continue the company's evolution. Holding 20+ years of experience, Caltagirone is an expert in digital marketing, life stage targeting, personalization, and marketing growth opportunities that drive brand awareness through conversion. She brings change management and e-commerce leadership to further support Belardi Wong's clients.

In the words of one client, Paul Lazorisak, Vice President, CRM and Customer Analytics for Talbots: "Long term, value-added partnerships are simply unicorns in today's retail environment. Many service firms fail to anticipate their clients' needs or innovate beyond their core value proposition; Belardi Wong refuses to dwell in the status quo. Because of this, I have trusted and valued our partnership for over six years (and at two retailers) – and come to lean on the team's intelligence, strategy and everyday marketing tactics."

New Customer Acquisition and Data Management Services continue to be crucial aspects of the business, and the expansion of Digital Services completes the firm's portfolio – providing clients with resources and support at every stage of the customer journey. Belardi reflects, "Our team is made up of insightful and amazingly talented individuals. We strive to deliver thought-partnership as we continue to push direct and digital marketing forward."

Belardi Wong's relentless focus on driving revenue, profit and file growth has propelled the company forward as a nationally renowned integrated and creative solutions firm. With expanded Digital Services and its rebranding, Belardi Wong is taking a giant leap forward as the industry-leader.

About Belardi Wong

Belardi Wong is a leading full-service marketing and creative firm founded in 1997 which provides omni-channel solutions for commercial and non-profit clients, including Williams-Sonoma Inc., J. Crew, American Girl, Restoration Hardware, Sundance, New Balance, Lucky Brand, CB2, J. Jill, Petco, Distinctive Apparel, Cornerstone Brands, Talbots, Harriet Carter, Harry & David, Blue Apron, Bluestem Brands, Vermont Country Store, Coldwater Creek, Hammacher Schlemmer, New York University, American Kidney Fund, NAACP, EMILY's List, and Human Rights Watch. For more information, visit www.belardiwong.com.

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