Nemiroff, which is sold in 80 countries, is one of the top 10 vodkas worldwide and the third brand in duty free. Campbell Ewald will be tasked with launching its national distribution in the United States, including creative, media and interactive responsibilities.
Campbell Ewald is well versed in the spirits industry; also working with Clyde May's Whiskey, and its partnership with Nemiroff will expand the agency's relationship with Conecuh Ridge Distillers.
"Based on the great work that Campbell Ewald has done for our Clyde May's brand, we're excited to add Nemiroff to the agency's roster," said Roy Danis, President & CEO of Conecuh Ridge Distillers. "Nemiroff is universally recognized as one of the world's best tasting vodkas and we can't wait to introduce it to U.S. vodka drinkers."
"We're thrilled with the opportunity to introduce Nemiroff to the U.S.," said Sal Taibi, President, Campbell Ewald. "Nemiroff is one of the biggest global brands that most people in the U.S. have never heard of. This is an opportunity to create a breakthrough concept in the vodka category with a proven product that will create excitement with consumers."
First work for Nemiroff will launch later this year.
The Nemiroff Vodka Company is based in Kyiv, Ukraine. Nemiroff Vodka will be distributed in the U.S. by Conecuh Ridge Distillers located at 1010 Franklin Ave. Suite 410, Garden City, NY.
About Campbell Ewald
Campbell Ewald is a U.S.-based full service, fully integrated advertising and marketing communications agency. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. With offices in Detroit, Los Angeles and New York, Campbell Ewald has been recognized by the Warc 100 as one of the top 10 agencies in North America and one of Metropolitan Detroit's Best and Brightest Companies to Work For. Campbell Ewald's work on behalf of clients has been honored by, among others, the Cannes International Advertising Festival, the Effies, the One Show, the AAF Mosaic Awards, the ECHO Awards and ADWEEK.