NEW YORK--(BUSINESS WIRE)--GBH Insights, a leading market research and custom analytics firm, today announced the appointment of Daniel Ives as Chief Strategy Officer (CSO). Daniel will be responsible for developing, communicating, executing, and sustaining strategic initiatives at GBH. As part of his CSO role, Daniel is also leading the company’s research platform and corporate strategy in the technology sector, which includes areas of GBH focus such as the smartphone ecosystem, cyber security, cloud computing, augmented reality, social media, and artificial intelligence among other areas across the technology food chain.
“I am very excited to have Daniel join the executive team at GBH,” said Jon Greenwood, Co-Founder and CEO. “We have built a new standard for research at GBH through our differentiated analytics and marketing sciences capabilities. Bringing Daniel’s vast technology expertise and network will deepen our unique value proposition for our institutional and corporate clients globally and complement our existing analytics-driven research and consulting offerings.”
“We are growing GBH into a thought leader in the global marketplace and building on our rapid client success over the past few years,” said Professor Eric Bradlow, Chairperson, Wharton Marketing Department and GBH Co-Founder and Chief Research Officer. “Daniel will play an integral role in helping to build the GBH strategy and cultivate a broader client base for our strategic services in the years to come.”
Daniel will also be instrumental in helping GBH launch the new GBH Insights Technology Research Platform, which will focus on providing research and insights on companies across the technology landscape, including smartphone and other hardware manufacturing, cloud computing, cyber security, big data, augmented reality, and social media. As part of the GBH Insights Technology Research Platform, GBH will publish research related to specific companies, industry thought pieces, technology deep dive analysis, and monthly technology industry wrap-ups to help its research clients navigate the ever-changing technology landscape in 2017 and beyond.
Prior to joining GBH, Daniel spent almost two decades in the technology space as Managing Director and Senior Analyst for the Technology, Media and Telecom equity research group at FBR Capital Markets in New York City, with a focus on enterprise software/hardware and the mobile landscape, gaining a strong reputation on Wall Street for his industry expertise and contacts. Most recently, Daniel was EVP of Finance and Corporate Development at Synchronoss, a global mobile cloud vendor, where he gained deep industry experience in the smartphone market across the United States, Europe, and Japan to further complement his industry expertise in the evolving next generation mobile and carrier landscape. Daniel has been commonly cited by major news outlets for his technology expertise. Daniel holds a BS in Finance from Penn State University and an MBA from the University of Maryland.
Research mission statement:
At GBH we have a unique blend of industry and academic research expertise, plus Wall Street experience, to help guide institutional investors, private equity, and corporations through the confusion of today’s evolving technology landscape. Our proprietary research model blends: 1) industry knowledge, 2) broad research expertise, and 3) proprietary data analytics which we leverage to better understand trends that can benefit or harm companies in both the near-term and long-term. Our differentiated ecosystem touches masses of consumers, technology experts, IT managers, C-level executives, and other decision makers. GBH’s research enables our clients to decipher the noise in the marketplace and make more informed decisions.
