North 6th Agency (N6A), an award-winning brand communications and social media agency based in New York and Toronto, today announced that it has been named the PR agency of record (AOR) for BDS Analytics (BDS).
Headquartered in Boulder, CO, BDS Analytics, the leader in comprehensive, actionable, and accurate cannabis market intelligence and consumer research, provides a better holistic understanding of the cannabis market. The company generates actionable insights, pulled from dispensary point-of-sale systems through its market-leading GreenEdgeTM platform, and closely studies the behaviors and psychographics of cannabis users through its Cannabis Insights Group. Its market-intelligence enables the company to make accurate market-wide financial projections and help the cannabis industry make better informed decisions.
"The impact and innovation that BDS Analytics has contributed to cannabis is analogous to what Nielsen and other powerhouse market research and data companies have contributed to their respective industries," said Matt Rizzetta, CEO of N6A. "BDS Analytics' data and insights will be a major asset for mainstream media to leverage as they seek to amplify their knowledge and coverage of the cannabis landscape."
As part of the engagement, N6A will be tasked with raising BDS Analytics' national footprint across a range of mainstream, business, broadcast, consumer, lifestyle and major market media outlets. The account will be serviced out of the N6A Cannabis Group, which is a dedicated division within N6A focused on clients in the legal cannabis industry.
"After several years of focusing on product development and establishing our leadership presence within the cannabis industry we felt the time was right to elevate our position on a national scale," said Roy Bingham, Founder and CEO of BDS Analytics. "We believe that N6A is the right partner to help us through this strategic initiative given their understanding of our business, their track record with the mainstream media, and their reputation among our peers in the industry."
N6A has been recognized by Forbes for its unique customer service approach and data-driven commitment to generating results for clients. Most recently, N6A was named by O'Dwyer's as the #1 Fastest-Growing Firm in the United States in its revenue category, as well as the New York ObserverPower Agency List, and as one of the "coolest spaces at the hottest PR firms".
For more information on BDS Analytics, please visit www.bdsanalytics.com.
For more information on N6A please visit www.n6a.com, or follow N6A on Facebook, LinkedIn and Twitter.
ABOUT BDS ANALYTICS: Headquartered in Boulder, Colo., BDS Analytics provides cannabis brands, cultivators, producers, dispensaries, and investors with comprehensive, actionable, and accurate cannabis market intelligence and consumer research. The company provides a holistic understanding of the cannabis market by producing insights from dispensary point-of-sale systems through its market-leading GreenEdgeTM platform, driving consumer research with its Cannabis Insights Group, and generating market-wide cannabis industry financial projections. To learn more about how you can utilize BDS Analytics' superior market research, please visit www.bdsanalytics.com.
ABOUT NORTH 6TH AGENCY, INC. (N6A):
North 6th Agency, Inc. (N6A) is an award-winning brand communications and social media agency based in New York City and Toronto. N6A's culture and atmosphere has been lauded as one of the most rewarding, collaborative and unique in the agency world.
The pillars of the N6A work experience are based on the six taglines that greet staff members on the walls of N6A each day, and the motivating stories behind them: 'Compete & Care', 'Embrace the Pace', 'I Was Wrong', 'Championship Months', 'Start & End Strong', and 'N6Accountability'.
N6A has been awarded several prestigious industry recognitions, including the #1 Fastest-Growing Firm ranking in O'Dwyer's in 2016, NY Observer Power Agency List, Summit International Award, PR News Marketing and PR Leader of the Year, and has been selected as one of the "coolest spaces at the hottest PR firms" by the New York Observer.
