BEDGEAR, the fast-growth PERFORMANCE® lifestyle brand, announced today a new partnership with New York Road Runners (NYRR) as the Official Mattress and Performance Sleep Partner of the 2017 TCS New York City Marathon, on Sunday, November 5, 2017. As a trusted brand used by professional athletes and life optimizers of all types, the collection of BEDGEAR Performance products will be showcased to NYRR's active community of elite runners and running enthusiasts from all over the world during this month's Marathon events.
"The TCS New York City Marathon is a global platform and a unique opportunity for BEDGEAR to connect with individuals seeking to optimize their active lifestyles," said Eugene Alletto, BEDGEAR CEO. "From what we have learned from our sports partners, both distance runners and professional athletes alike recognize the need to be mentally and physically at their peak. Proper diet, water and sleep are all part of the preparation that runners utilize for achieving their goals, whether on the race course, raising a family, at work or in every daily activity. We look forward to introducing our personalized, performance sleep products to help everyone improve their run on November 5."
"We are excited to welcome BEDGEAR into our family of partners for the 2017 TCS New York City Marathon," said Michael Capiraso, president and CEO of New York Road Runners. "As runners, we all know the importance of a good night's sleep for both training and recovery. We are looking forward to BEDGEAR, as our performance and sleep partner, enhancing the TCS New York City Marathon experience for our 50,000+ runners."
As an additional part of the emphasis on helping runners reach their best results, NYRR Training Coaches will be presenting sleep tips provided by BEDGEAR at the NYRR RUNCENTER and throughout the weekend at the TCS New York City Marathon Expo Presented by New Balance at the Jacob K. Javits Convention Center. Sleep is a pervasive topic amongst runners, as the excitement and adrenalin builds before the race. Along with their deep insights into course strategy, the NYRR Coaches will hold a unique position this year in further educating the running community on how to get their best rest possible.
About BEDGEAR® Performance
Founded in 2009, BEDGEAR is a rapidly growing lifestyle brand of performance bedding for people that want to achieve more every day. BEDGEAR has redefined the way people view sleep by offering personalized products based on sleep position and body frame. Our patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery at night. With distribution facilities in the US and Asia, BEDGEAR is sold in national retailers in the US and Canada, as well as expanding globally. BEDGEAR currently partners with the Boston Red Sox and Dallas Mavericks alongside a history of professional athletes and sports teams, including the Denver Broncos. You can't cheat sleep – but you can get more out of the time you spend in bed. Sleep Fuels Everything! Learn more at http://www.bedgear.com
About the TCS New York City Marathon
The TCS New York City Marathon is the premier event of New York Road Runners (NYRR) and the largest marathon in the world. Over 1,000,000 people have finished the race since its first running in 1970 with just 127 entrants and 55 finishers running four laps around Central Park. The race expanded to all five boroughs in 1976 and just celebrated its 40th year as a five-borough affair. Held annually on the first Sunday of November, the race features over 50,000 runners including the world's top professional athletes and a vast range of competitive, recreational, and charity runners. Participants from approximately 125 countries tour the city, starting on Staten Island at the foot of the Verrazano-Narrows Bridge and running through the neighborhoods of Brooklyn, Queens, and the Bronx before ending in Manhattan. The NYRR Youth Invitational at the TCS New York City Marathon covered 1.8 miles of the race course in Central Park, beginning near mile 24 and finishing at the famed TCS New York City Marathon finish line. More than one million spectators and thousands of volunteers line the city streets in support of the runners, while millions more watch the television broadcast in 175 countries and territories, including viewers in the New York area on WABC-TV, Channel 7, nationally on ESPN2, and via various international broadcast partners. The race is part of the Abbott World Marathon Majors, which features the world's top marathons—Tokyo, Boston, London, Berlin, Chicago, and New York—and crowns the top professional male and female marathoners each year. Tata Consultancy Services (TCS), a leading global IT services, consulting, and business solutions organization, is the premier partner of NYRR and the title sponsor of the TCS New York City Marathon. The 47th running of the TCS New York City Marathon is set for November 5, 2017. To learn more, visit www.tcsnycmarathon.org