Sizzle Factor Partners with BRIC'S MILANO


In 2015 BRIC'S MILANO chose Sizzle Factor to manage its Americas eCommerce operations. "Since partnering with BRIC'S, Sizzle Factor has increased North America (United States and Canada) online sales for the 65-year-old Italian travel bags brand by 250%, and Sizzle Factor has now expanded the BRIC'S Americas eCommerce store to include the Latin Americas," according to Roger LeFevre, Sizzle Factor's CEO. Mr. LeFevre added that, "BRIC'S MILANO has evolved into an aspirational luxury brand that strongly appeals aesthetically and functionally and price-wise to younger and more mature consumers – millennials to baby boomers."

Sizzle Factor is a boutique End-2-End (E2E) eCommerce provider. The company maintains presences in New York City, Los Angeles, and Salt Lake City – where creative, web development, digital marketing, a customer care call center, order fulfillment and logistics management personnel are located. With emphasis in eCommerce and the omnichannel sphere, Sizzle Factor hosts and manages the primary day-to-day eCommerce operations for select brand client partners. Services include website design and development, SEO and PPC management, social media and eMail marketing services, transaction and payment processing, customer care, consumer order and wholesale channel fulfillment, and warehousing. According to Mr. LeFevre, "It's possible for organizations of all types to hand-off virtually all public front-facing and back-office functions to Sizzle Factor."

LeFevre continued, "Brick-and-mortar retail traffic continues to decline in the United States. Retailers must strengthen their online presences and positioning to take advantage of eCommerce and omnichannel selling. Sizzle Factor has helped establish the standards for creating and maintaining best practices for brand identity projection, delivering exceptional customer experiences for direct-to consumer (D2C) sellers. Amazon has established a baseline in consumer minds as to price and delivery time, especially with their Prime offering. Retailers should think hard about following Amazon's lead."

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