Amorepacific Group announced today the appointment of Jessica Hanson as President and General Manager of Amorepacific US Inc. Ms. Hanson joins Amorepacific US Inc. at a pivotal point in its growth trajectory to ensure that the company is keeping pace with changes in market strategies and she will be focused on overseeing all strategic marketing, sales and operations functions.
Commenting on the appointment, Dong-Hyun Bae, President of Amorepacific Group, says, "Ms. Hanson is a strong visionary leader with excellent track record of growing beauty brands and we look forward to expanding our market share in the US, the world's largest market, under her leadership."
"I am honored to become a President and General Manager of Amorepacific US Inc. at such a great point in time for the company," says Jessica Hanson. "Amorepacific's unparalleled commitment to research and innovation, combined with more than 70 years of heritage and development of best-in-class beauty brands, will continue to be our driving force and I look forward to elevating the company's presence in the US."
Jessica Hanson is a beauty industry veteran with over 15 years of experience and a proven track record for delivering business performance. Prior to joining Amorepacific US Inc., Ms. Hanson served as Chief Marketing and Sales Officer for Perricone MD, where she was responsible for the omni-channel business in the United States and Canada. Before that, she spent eight years at L'Oreal USA holding various leadership roles in both Marketing and Sales for the L'Oreal Paris and Clarisonic brands. Ms. Hanson also held a merchandising leadership role at SEPHORA as DMM/Vice President of Luxury Fragrances and Men's Grooming divisions, where she revolutionized the fragrance category with a new strategy, vision and built a strategic partnerships with over 60 brands in the prestige industry.
Ms. Hanson received her MBA in Marketing at Fordham University Gabelli School of Business and B.S. in Graphic Communication at California Polytechnic State University, San Luis Obispo, CA.
Since 1945, AMOREPACIFIC has had a single, clear mission: to present its unique perception of beauty– namely what it calls 'Asian Beauty' – to the world. As Korea's leading beauty company, AMOREPACIFIC draws from its deep understanding of both nature and human to pursue harmony between inner and outer beauty. With its portfolio of over 20 cosmetics, personal care, and health care brands, AMOREPACIFIC is devoted to meeting the various lifestyles and needs of global consumers around the world: Asia, North America, and Europe. AMOREPACIFIC's research hubs located around the world are dedicated to sustainable R&D that combine the best of natural Asian ingredients and advanced bio-technology. With its world-class products, AMOREPACIFIC is acclaimed for the innovative ways in which it is transforming global beauty trends.