CBRE announced that Group Nine Media, whose brands include Thrillist, NowThis, The Dodo, and Seeker, has signed a 100,000-square foot renewal and expansion lease at 568 Broadway.
CBRE’s Derrick Ades, Ben Fastenberg, Tim Dempsey and Cara Chayet represented Group Nine Media in the deal for the renewal of 40,000 square feet of space on the 4th, 5th, 6th floors, as well as the expansion of 60,000 square feet on the entire 10th and 11th floors.
“We’re excited to be able to expand Group Nine’s HQ—right in the heart of SoHo where many of our brands were founded,” said Eric Ashman, President of Group Nine Media. “We have ambitious growth plans for the future, with the goal of hiring an additional 200 employees within the next year—and this expansion will provide us with the space we need to support that growth.”
Group Nine will have their own building entrance on Crosby Street with branded lobby and dedicated elevator to their floors. Group Nine is expected to move into the new space in the late summer of 2018.
This expansion brings Group Nine’s total New York City office space to nearly 130,000 square feet with locations at 568 Broadway, 100 Crosby St. and a production studio in Chelsea. The company also has offices in San Francisco and Los Angeles.
Originally built in 1897, 568 Broadway is a handsome 12-story, 342,000 square-foot building located in the heart of SoHo. The building’s 28,000 square foot floorplates are accentuated by 12-foot high ceilings and abundant natural light.
The building owners, Aurora and Allied Partners, were represented by Steven Bauer, Howard Hersch and Brett Harvey of JLL and by in-house by Bonnie Shapiro.
About Group Nine Media
Group Nine Media is one of the world's largest digital-first media companies, boasting nearly 5 billion monthly video views. As the no. 1 most engaging publisher on the social web, Group Nine's brands are built for consumption on the platforms where their millennial-focused audience spends the majority of their time. Group Nine is home to NowThis (the no. 1 most watched video news creator on social), The Dodo (the no. 1 animal brand on social), Thrillist (the most trusted brand in food, drink, travel & entertainment) and Seeker (the digital leader in science and innovation).
About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2016 revenue). The company has more than 75,000 employees (excluding affiliates), and serves real estate investors and occupiers through approximately 450 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.
