Advertising Week, the world's largest gathering of industry leaders across advertising, technology, business, entertainment, marketing, media and social good, today announced the launch of a new immersive technology experience: AW TechX which will take place at their upcoming event in NY September 25through the 29th. TechX, a pop-up experience, will take place at street level at 4 Times Square.
AW TechX will feature a hands-on journey through interactive installations, innovations, and bleeding edge tech advancements — haptics, holograms, AI, VR, and AR. Sourcing from startups, corporate and university research labs and AW's global networks, Experiential Advertising Group and VentureFuel have created a curated experience unlike anything done before at Advertising Week.
Scheduled tours are available to all Delegates. Additionally, private, contextualized company tours of TechX will allow attendees to not only play and touch the leading technology tools but also hear experts share insights into what these technologies represent to their individual companies. And, more importantly, how they can be used to engage today's hard-to-reach consumers and advance business practices.
"There is a knowledge gap within our industry between those creating the next generation of technology and the executives challenged to utilize it for their clients," said Lance Pillersdorf, co-founder and COO of Advertising Week. "We wanted to address this by carefully curating an experience that allows us to provide attendees an unbiased evaluation and contextual understanding of the power of these innovations. Technology is continuing to shape our industry and TechX is our way of giving Advertising Week Delegates a one-of-a-kind experience within an already packed thought leadership program."
David Polinchock, founder & CEO, Experiential Advertising Group, noted that it's been very exciting to work with the Advertising Week team to create this new space and showcase the cutting-edge experiences. What's really important is that in addition to being curated, we're making sure that we put things in context, so advertisers can not only see what's out there, but also understand how they create value for brands and agencies."
"To be able to lift the curtain and show off what's next at Advertising Week is a great honor," adds Fred Schonenberg, founder & CEO, VentureFuel. "Further, having our teams do deep dives with the marketers and agencies to show how innovation can deliver on their specific KPIs and demonstrate solutions they may not have even known about – that is a value proposition that no other conference in the world is providing."
To read more details about TechX, please visit http://newyork.advertisingweek.com/techx/
The complete calendar of events is available at http://newyork.advertisingweek.com/calendar/.
About Advertising Week:
Since its creation in 2004, Advertising Week has drawn more than 2.5 million participants from around the world to New York City, London and Tokyo for a weeklong hybrid of thought leadership seminars and unique evening events. 2017 marks the 14th edition of Advertising Week in New York City. In 2013, Advertising Week global organizer Stillwell Partners launched Advertising Week Europe and in 2016 launched Advertising Week Asia in Tokyo. Beyond education, engagement, enlightenment and entertainment, the global mission of The Week is to inspire young people to join the craft, to focus on the social impacts of advertising, assemble the world's best and brightest to foster dialogue on the most pressing and interesting issues facing the industry, and to shine a light on the business and economic influence of the advertising, media and marketing industries.
About VentureFuel, Inc.:
VentureFuel, Inc. enables brands and agencies to connect with consumers in new ways through new technology and emerging media opportunities curated from their Global Innovation Network of founders, investors, research labs and incubators. VentureFuel fuels the growth of these new ventures by facilitating partnerships with Fortune 500 advertisers. Learn more at venturefuel.net
About The Experiential Advertsing Group:
Is Your Brand Experienced? The Experiential Advertising Group (EAG) is the latest venture from award-winning creative technologist David Polinchock. EAG is a consortium of companies that builds strategic immersive experiences from innovation labs to Experiential Advertising programs using the latest in emerging tech including AR, VR, Robotics and Sonic Haptics, and others. Learn more at http://experientialadvertising.us/