Bioforce USA Opens Brand Marketing Headquarters in NYC


Bioforce USA, dedicated to supporting brand development for European companies in the U.S. natural products industry, is opening a new marketing office in New York City. Located at 135 E. 57th Street, the office supports brand development for the six companies Bioforce USA represents in the U.S. including: Annemarie Borlind, A. Vogel, Bionorica, Herbatint, Sanhelios and Secure.

"New York City is the heart and soul of consumer marketing—where most major brand-marketers create and conduct business," said Pierce Sioussat, President and CEO of Bioforce USA. "NYC is the logical place to work and grow the exclusive Bioforce USA brands."

Bioforce USA's operational headquarters remains in the bucolic Hudson Valley, where it was established in 1998. "While we maintain our integral connection to the natural setting of the Hudson River Valley, the new office brings us closer to the hub of our industry and global CPG commerce," added Sioussat.

With the opening of the Manhattan office, professional staff is also expanding. Georgiana Rowley joins the New York team as Brand Manager for Annemarie Borlind skin care products. Georgiana brings more than 10 years of brand sales, marketing and business development experience, as well as five years in the fashion accessories industry.

"Georgiana brings a depth of focus to the Borlind brand that will be increasingly important as we navigate the competitive natural products skin care landscape. She will ensure that our retailer support programs are robust, our offerings remain current and relevant, and that we are positioned to continue building one of the industry's most successful, iconic beauty brands," said Sioussat.

Bioforce USA is home to Europe's most trusted natural brands. Based in the scenic Hudson River Valley, Bioforce USA is a model company with a mission that addresses today's most pressing personal care, health and green/egalitarian lifestyle issues. Environmental sustainability, employee compensation and mobility, community involvement, and transparency all guide the company's work to support its brands and mission. Bioforce USA companies exemplify the principles articulated in its mission including the designation of Herbatint as a B Corp Certified brand—meeting the highest standards of verified social and environmental performance, public transparency and legal accountability.

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