TuneIn, the world's leading audio streaming service with the best in sports, music, news, podcasts and audiobooks, recently appointed Ketchum Sports & Entertainment (KSE) as its agency of record. Since TuneIn was founded as RadioTime in Dallas in 2002, it has grown to over 75 million monthly active users. TuneIn is now headquartered in the heart of San Francisco's SOMA district, across from AT&T Park, with offices and studios in Venice, Calif., Nashville and New York.
Throughout the past several months, Ketchum Sports & Entertainment, a division of the global communications firm Ketchum, has garnered significant media coverage for TuneIn across a wide variety of platforms and outlets across all mediums. KSE also has assisted with TuneIn activations at SXSW, NFL Draft, NBA Finals and music festivals across the country.
"Ketchum Sports & Entertainment was the perfect fit for TuneIn, as they have a dedicated team of cross-functional subject matter experts across each of our content verticals," said Scott Parker, vice president of marketing at TuneIn. "We are already off to an exciting start, and I look forward to what the future brings for our partnership."
Marcus Peterzell, partner and head of entertainment at Ketchum Sports & Entertainment, added, "We are very excited to work with TuneIn to bring our integrated team of music, sports, technology and entertainment experts to bring value to this growing media company. TuneIn's mission is to deliver the world's best listening experiences, and we're grateful for the opportunity to help them tell their story."
Examples of vertical-specific work include:
- Music. In July, TuneIn announced the launch of "Fireside Chats" in a top-tier outlet with its first artist, SZA. Fireside Chats will consist of long-form interviews discussing an artist's current album, art, fears and motivations, and Ketchum Sports & Entertainment will work with TuneIn to promote the exclusive content with key entertainment media outlets before being made available to TuneIn subscribers.
- Sports. As part of the partnership with MLB as official streaming audio partner, Ketchum Sports & Entertainment supported the TuneIn MLB Going Gone Giveaway, giving fans free MLB audio for seven days following the All-Star break after 195 homers were hit at the T-Mobile Home Run Derby. TuneIn Sports is on the cusp of its most active time of the year, led by its partnerships with two of the most popular sports in the U.S. – NFL and college football. TuneIn is the must-have audio app for football fans and features play-by-play for NFL and college football teams, as well as dedicated team channels that feature live and on-demand content. TuneIn features the home calls for 122 college football teams, as well as 140-plus NFL and college football team channels.
Bringing together a wide collection of sports, music, news, podcasts, and audiobooks — including live, on-demand and original content — TuneIn lets people find what they love while helping them discover new things. TuneIn has grown to become one of the most widely used streaming audio platforms in the world with 75 million monthly active users. TuneIn has over 120,000 owned & operated and partner radio stations and more than 5.7 million on-demand programs stemming from every continent, and is available for free across 200 platforms and connected devices. TuneIn Premium subscribers can listen to the NFL, MLB, NBA, NHL, over 90,000 audiobooks, and commercial-free music stations. With venture funding from Comcast Ventures, IVP, Sequoia Capital, Causeway, General Catalyst Partners, Icon Ventures, and Marker LLC, TuneIn is headquartered in San Francisco, California.
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 45 Cannes Lions and an unprecedented five PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.