New strategic alliance formed. BRAMCO Financial Services and M3 Financial, a wholly owned subsidiary of Simplicity Financial Marketing, are pleased to announce a strategic alignment creating a new avenue of annuity sales for representatives under both organizations.

By aligning their resources, they are expected to generate $4 billion in annuity sales annually, with some of the largest and most respected insurance carriers. Both firms have strong histories in the annuity industry, with BRAMCO forming one of the largest life insurance and annuity brokerage organizations in the country, and M3 one of the largest annuity distributors in the IMO market.

"BRAMCO partners will have a separate, independent sales desk utilizing the latest technology to enhance business development, processing and administration capabilities. It will be manned by staff experienced in all facets of the annuity business," says Michael Bartolotta, President of M3. "The aim is driving increased productivity for all representatives of BRAMCO and M3's component firms, institutional and independent alike," he adds.

This alliance is expected to improve relationships for both firms with leading annuity providers, allowing advisors to focus more on improving their client relationships and growing their business. Further developments on this exciting new opportunity will be forthcoming.