Michael Scott once famously said, “Chili’s is the new golf course, it’s where business happens.” While the jury is still out on that one, we in the media landscape have been observing for some time the subtle shifts in the way news is distributed and promoted.
Brands, as well as those of us in PR and marketing, run the risk of being left behind if paying attention to these new tactics is not a priority. One particular quandary is how news is released these days and on which platform. It’s so far from just a three-dog race and a press release is not always the standard delivery mechanism.
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