NEW YORK--(BUSINESS WIRE)--Vroom (www.vroom.com), the national online auto retailer, today announced it has partnered with Rock Connections, a strategic sales and marketing agency focused on outbound and inbound client service, to leverage its Detroit-based sales center. Detroit native Dan Gilbert, founder and chairman of Quicken Loans and Rock Connections, has been a Vroom investor since 2015, and recently invested in the company’s Series F round.
Vroom is disrupting the traditional automotive industry by providing consumers with the ability to purchase a car online and have it delivered directly to their homes. Additionally, Vroom offers a seamless private-seller acquisition service.
“While Vroom is first and foremost an e-commerce company, many of our customers appreciate the opportunity to speak with someone during and after the purchase of their car,” said Vroom CEO Paul J. Hennessy. “By partnering with Rock Connections, we can ensure that our clients receive immediate responses, while also providing the expert advice that Vroom customers demand.”
Car buyers and resellers no longer need to put their lives on hold to purchase or sell their cars. They can quickly and easily purchase a vehicle online and have it delivered anywhere in the United States. Conversely, sellers can have their car appraised online and arrange free pickup of their vehicle at a time that works for them. Rock Connections will provide sales and customer service support to both online and offline customers.
“Rock Connections began operations just a few short years ago and has grown to nearly 1,000 full-time team members in the heart of downtown Detroit,” said Dan Gilbert, Chairman and Founder of Quicken Loans and Rock Connections. “The women and men of this impressive, high-energy business, many who were born and raised in the city, provide the kind of quality service and experience for our customers that you would be hard-pressed to find anywhere. If there are two things we know well in Detroit, it's cars and online consumer-facing platforms for large, important transactions like home loans, personal loans, health insurance and more. Partnering with Vroom to help grow and support its exciting and unique model of purchasing cars online, with an experience that clearly feels much better than existing car purchasing methods, couldn't be a more perfect fit. We can't wait to get started on the Vroom account from right here in the Motor City.”
The partnership between Vroom and Rock Connections will begin in Q4 with dedicated, full-time contact center representatives operating out of Rock Connections’ headquarters in downtown Detroit. The program is expected to grow quickly, as Vroom’s online sales continue to grow at a triple-digit rate.
For more information, visit Vroom.com.
About Vroom:
Vroom envisions a world where it’s as fun and easy to buy a car as it is to drive one. A national online auto retailer, Vroom delivers thousands of low-mileage, reconditioned vehicles to customers nationwide. The company is based in New York, Dallas and Houston. Vroom operates the Texas Direct Auto brand. For more information, visit Vroom.com.
About Rock Connections:
Rock Connections is a strategic marketing company that helps companies maximize the value of their advertising and marketing spend. The company's intelligent marketing solutions combine experienced communications representatives, robust analytics and targeted selling strategies to ensure their clients achieve improved conversion rates and return on investment on their marketing dollars. Rock Connections provides superior blended inbound and outbound contact center solutions, while supporting and strengthening the reputation of its client companies. The firm was founded in May 2012 and is now based in Detroit, Michigan. For more information about Rock Connections, please visit www.rockconnections.com.
