Philip Morris: Designing A More 'Healthy' Business Model To Ensure Success

Philip Morris (PM) is a strong dividend stock paying a generous dividend yield of 3.59%, with dividend growth having increased for nine years running since 2008.

This stock is either love it or hate it right now. Some investors argue that due to the decline in revenue from traditional tobacco products such as cigarettes worldwide, Philip Morris might struggle to continue growth long term.

When looking at metrics for both earnings and free cash flow, we see that Philip Morris has seen a tapering off of growth in these metrics over the past couple of years, while its P/E and P/FCF ratios remain near ten-year highs:

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