Kayla Varcoe, a lead strategist for MRM//McCann Detroit, has been named one of The Drum's 50 under 30, one of just 10 women in the Midwest to receive this honor. The Drum has been honoring women in the U.K. and around the world with 50 under 30 for the past three years, but this year is the first time they've brought this influential list to the U.S.
"We have a team filled with talented, creative and determined individuals all dedicated to helping grow meaningful relationships between brands and people – and Kayla has a clear talent for growing those relationships," said Tamy Harms, President, MRM//McCann Detroit. "I'm incredibly proud of Kayla and the work she does for MRM//McCann."
As Associate Director of Strategy, Varcoe, 28, works closely with MRM//McCann Detroit's UX, analytics, account and creative teams, helping create impactful, meaningful and measurable strategies for clients by combining the power of creativity, the beauty of data and the magic of technology. She is a member of the McCann Worldgroup Global Inspiration Circle – a community of visionaries across all McCann agencies that collectively monitor trends, share experiences, identify cultural nuances, uncover global truths and discover innovative solutions to drive client business forward in multiple markets around the world.
Varcoe said, "I'm passionate about helping our clients connect with people, and at MRM//McCann I'm working alongside an entire team that feels the same way. I consider myself incredibly fortunate to be surrounded by some of the best minds in the industry."
The Drum's inaugural 50 under 30 U.S. list celebrates women across the country who are putting themselves – and their cities – on the map via their creativity, achievements and dedication to an industry that is changing at a fast clip. To read more about The Drum's U.S. 50 under 30 list click HERE.
About MRM//McCann
MRM//McCann is a leading customer relationship agency that helps grow meaningful relationships between brands and people. In 2017, the agency was designated for the first time as a Leader in Gartner Inc.'s annual and influential "Magic Quadrant for Global Digital Marketing Agencies" report. Additionally, the agency has also been winning multiple creative awards around the world, including its first-ever Grand Prix (the highest honor) at the Cannes Lions International Festival of Creativity. MRM//McCann is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For more information, please visit www.mrm-mccann.com.
