Long Island Iced Tea Corp. (NASDAQ: LTEA), a growth-oriented company focused on the non-alcoholic ready-to-drink segment in the beverage industry, today announced the appointment of Rob Stefanizzi as Vice President, New York Region. Mr. Stefanizzi will bring with him over the next month a team of proven industry professionals who will be joining the Company as New York dedicated Area Sales Managers.

Mr. Stefanizzi has nearly 20 years of beverage industry experience in the New York metro region, most recently as Director of Sales for Venturing and Emerging Brands at Coca-Cola and prior to that as a Regional Sales Manager at Honest Tea. Additional beverage experience includes Division Sales Manager for Big Geyser and Regional Manager at Apple & Eve. Mr. Stefanizzi's team includes industry veterans with backgrounds at leading beverage organizations including Bai Brands, Big Geyser, Titan Tea, Honest Tea, and Coca-Cola.

As the Vice President, New York Region, Mr. Stefanizzi will be responsible for driving growth in the New York metro region. In particular, he will support the recently announced long-term strategic partnership with Big Geyser, the largest independent non-alcoholic beverage distributor in metro New York.

Philip Thomas, Chief Executive Officer of the Company, commented, "We are proud to have Rob and his team joining the Company during this exciting time of growth. The recently announced strategic partnership with Big Geyser is an incredible opportunity to grow our brand in the New York metro region; this change puts in place a world-class sales force to maximize this significant New York opportunity."

Mr Stefanizzi added, "I am extremely excited with the opportunity presented to me. Long Island Iced Tea® is an amazing brand; Big Geyser is a powerhouse distributor -- I'm thrilled and excited by the potential to grow Long Island Iced Tea® across metropolitan New York."

About Long Island Iced Tea Corp.

Headquartered in Long Island, NY, Long Island Iced Tea Corp. operates in the non-alcohol ready-to-drink segment of the beverage industry. The Company's flagship brand 'The Original Long Island Brand Iced Tea®', together with 'The Original Long Island Brand Lemonade™' are marketed as premium beverages made with non-GMO ingredients. The company also imports and markets 'ALO Juice®' a functional Aloe Vera based beverage. The Company's portfolio of premium brands sits within the 'better-for-you' category of the beverage industry, and are offered to consumers at an affordable price, reflecting the Company's mission. Its beverages are sold primarily through a network of regional chains and distributors primarily on the East Coast and the Midwest of the United States, as well as Canada and Latin America. The Company's website is www.longislandicedtea. com.