101 Bedford, the highly-acclaimed multi-family complex across from McCarren Park, is adding yet another perk to its impressive roster of amenities and services: a Vivacity VIP Card that offers discounts at some of the area’s most notable shops, restaurants and service providers. From 10 percent-off cold brews, cortados, espressos, etc. at on-site coffee house The Bean to discount pricing on 30-minute dog walks from Urban Wag, perfectly prepared fast casual meals at Umami Burger, and much more, 101’s residents have access to some of Williamsburg’s best fare with benefits.
“This program represents yet another advantage of living in our amazing community building,” says co-developer Yoel Sabel of Halcyon Management. “Many of the people who moved here when we opened four years ago have since taken larger apartments to accommodate their expanding needs, including families. Now they have access to useful discounts that support both evolving lifestyles and local businesses.”
In addition to the VIP Program, which features key cards for purchases at participating stores, 101 Bedford continues to offer a wide range of residents’ amenities and events, including summer outdoor movie nights on a mammoth movie screen surrounded by stadium seating atop the building’s 17,000-square-foot furnished and landscaped roof deck. For burgeoning artists, water painting classes are also held on the roof deck throughout the summer. More painting events are available in the nearly ¼ acre central courtyard, with its park-like setting surrounded by rustic benches and local flora. Other group activities at 101 Bedford have included wine tastings, cooking classes, comedy nights, and seasonal holiday parties. Beyond the recent releases shown on the roof during summer months, a full roster of movies are available to residents year-round in the 28-seat indoor screening room. Moreover, some of 101 Bedford’s residents have previewed their own indie films and documentaries in the building’s plush screening room.
For health-conscious residents, there are yoga and Pilates classes inside 101 Bedford’s studio and, in the summer, rooftop sessions are offered. Other fitness programs are available at the 2,500-square-foot fully-equipped fitness center. There is also an all-season indoor pool with hot-tub and comfortable cabana seating. Next to the pool area are men’s and women’s changing rooms with rain showers, steam rooms, saunas and programmable lockers.
Among the many other spa-worthy amenities at 101 Bedford are a PGA-certified golf simulator room, wine vault, party room, game room with billiards table and Wii stations, soundproof recording studio, photography studio, business center with free WiFi, and conference room/library. Pet-friendly 101 Bedford even has a canine cleaning station and an arrangement with a local provider for dog-walking and pet-sitting services.
Kids rule at 101 Bedford, too, with its 1,200-square-foot, state-of-the-art playroom featuring eight toy cars and mini-scooters, toddler-friendly piano, hand puppets and puppet theater, giant stuffed giraffe, large rubber building blocks for eye-hand coordination, miniature grocery store complete with mini-shopping carts, and children’s reading library. There are also “Kids Happy Hour” events in which children’s films like “Sing,” Happy Feet” and “Peppa Pig” are shown in the screening room. Other activities have included cupcake decorating, music classes, and holiday photo sessions in the building’s photography studio.
Located at 101 Bedford Avenue, between North 11th and 12th Streets, the building offers a host of hospitality-oriented conveniences in addition to its new VIP Program, such as convenient ATM and vending machines off the first floor lobby. The full-service 351-unit building also has 24/7 front desk/concierge service, on-site parking, dry-cleaning service, cold storage for refrigerated deliveries, and a proprietary package inventory app for tracking deliveries remotely.
The Hadas Metzler-designed studio, one- and two-bedroom apartments feature hardwood floors, open kitchens with stainless steel appliances and Caesarstone countertops, porcelain-clad bathrooms and oversized windows that offer views of either McCarren Park, the Manhattan skyline, Brooklyn cityscapes, or the inner courtyard. Information about availabilities may be found at www.101bedford.com.
