IMC Marketing Communications, an engagement marketing and technology agency in Holmdel, NJ serving both national and global CPG, Health Care and consumer services clients, announces that Peter Dugan has been named Chief Operating Officer.

An industry veteran who built and managed global promotion agency DVC Worldwide, Dugan as COO will co-lead the agency as it expands its services and client base across performance marketing channels and disciplines. He will report to the President & CEO, Steve Aronson, and will be an integral part of the agency's executive leadership team.

"I first met and worked with Peter as his client at J&J, and had the good fortune to observe the rise of DVC, as it evolved into an international leader in the space. His experience in scaling and managing creative and strategic organizations across borders and with over a thousand people will be pivotal in helping IMC continue to expand its services and clients," said Aronson. "We have known and worked with him over many years as an experienced and trusted leader. The unique skills he developed in the past few years in shopper marketing and digital engagement at retail as CMO and head of strategy at Moblty, one of the pioneers in in-store performance marketing, will only be additive as he helps propel us forward."

Dugan added, "I'm excited to join the talented group already in place, and it is really terrific to be back in the agency space. I am impressed by how IMC has diversified and deepened its service offerings and by their core competencies in multiple marketing disciplines. They have a much-in-demand skills portfolio in leading edge marketing automation, shopper marketing and consulting to assist marketers of all stripes as they become more digital at their core. They get the click-stream that consumer, professional and employee audiences are living in."

Dugan's career was rooted in the CPG and consumer services and pharmaceutical sectors. He founded and led Dugan Associates, a promotion agency, which ultimately became DVC Worldwide, with nine offices and operating groups in the US and UK, serving global clients J&J, AT&T, Coca-Cola, Pillsbury, Schering Plough, Nokia, Nestle, Reckitt Benkeiser, Prudential Financial and more. During his tenure, the agency was twice named Agency of the Year and in 2000 was awarded Agency of the Decade by PROMO Magazine. Subsequently, he consulted for various marketers, and most recently led marketing and strategy for Moblty Inc., a leading retail digital engagement company through their first few years of formation.