New Sales Office Opens in Manhattan
Brooklyn Sports & Entertainment is expanding its corporate footprint with new office locations in Brooklyn and Manhattan. Since launching Barclays Center and the Brooklyn Nets in 2012, BSE has grown to include NYCB LIVE, home of the Nassau Veterans Memorial Coliseum, and the business operations for the New York Islanders, with additional venues coming.
Beginning in June 2018, BSE’s corporate office will relocate to Industry City in Sunset Park, Brooklyn, one floor below HSS Training Center, where the Brooklyn Nets practice. Located just one subway stop from Barclays Center, the office will accommodate up to 350 employees and occupy 70,000 square feet on the seventh floor of the historic waterfront warehouse.
The space, which has long served as a relic of the industrial age, is currently undergoing a full renovation and will feature an open floor plan with high-end custom finishes to complement the panoramic views of New York Harbor. The amenities will include state-of-the-art conference room technology, collaborative lounges, a game room, and refueling pantries. TPG Architecture will be redesigning the space and Bruce Mosler and Joe Cirone of Cushman & Wakefield served as key advisors to the Nets on the leasing transaction.
Industry City is a 16-building, 6 million square-foot innovation and manufacturing hub led by a partnership between Jamestown and Belvedere Capital. The property is home to a diverse mix of more than 450 companies employing 6,500 people. The campus provides businesses with an active and vibrant environment that includes a wide range of dining and retail options as well as open spaces featuring a growing number of community and industry events.
In Manhattan, BSE has leased office space at 125 Park Avenue near Grand Central to support the expanding need for meeting and office space in midtown. This satellite office will open in mid-September and serve as the Manhattan meeting location for all BSE sales and content development. The property owner SL Green Realty Corp. worked with BSE to identify the space.
“Since 2012, our company has nearly doubled in size and we are looking forward to having these new corporate offices in order to support our continued growth,” said Brett Yormark, CEO of BSE. “Additionally, with Brooklyn Nets business and basketball united under one roof, we will further build a collaborative work environment that encourages innovation and teamwork.”
“It says a lot that after nearly two years of experiencing all that Industry City has to offer, the Brooklyn Nets chose to locate their corporate offices here, when they could have gone anywhere,” said Kathe Chase, director of leasing at Industry City. “At Industry City, a hyper-amenitized workplace and a local millennial workforce come together to create a culture and a vibe that cannot be found anywhere else.”
BSE also operates a West Coast office, which recently moved to Century City in Los Angeles. The space is used by programming and sponsorship sales executives.
ABOUT INDUSTRY CITY
Industry City is a 6 million square-foot mixed-use complex comprised of 16 buildings spanning 35 acres situated on the waterfront in Sunset Park, Brooklyn. The property’s ownership – led by Belvedere Capital and Jamestown – is transforming the complex, while cultivating a diverse tenant mix that fuses today’s burgeoning innovation economy with traditional manufacturing and artisanal craft. To date, the transformation has included over $200 million of infrastructure improvements, the addition of destination courtyards, experience driven dining, retail and other amenitization and event programing. This work is paving the way toward a vibrant and diverse community of forward-thinking companies that support good-paying jobs for workers across skill and experience levels. Since the new partnership was forged in August 2013, employment at Industry city has increased from 1,900 jobs to more than 6,500 jobs.
Industry City represents an extension of a long partnership between Belvedere Capital and Jamestown that started when Belvedere Capital and its partners sold an interest in Chelsea Market to Jamestown in 2003. Their joint commitment to amenitizing dynamic, adaptive, reuse projects, has created collaborative work environments at various properties that host the most innovative technology and media companies. Jamestown and Belvedere Capital’s other adaptive reuse projects include: 620 Avenue of the Americas, Chelsea Market, 111 Eighth Avenue, The Falchi Building, The Factory, Milk Studios, and 85 Tenth Avenue. For more information, visit industrycity.com.
ABOUT BROOKLYN SPORTS & ENTERTAINMENT:
Brooklyn Sports & Entertainment (BSE) develops and operates state-of-the-art venues and manages premier sports franchises, delivering dynamic content and experiences for audiences. BSE oversees programming, marketing, sales, and operations for Barclays Center, NYCB LIVE, home of the Nassau Veterans Memorial Coliseum, and LIU Brooklyn Paramount Theatre. BSE manages and controls the NBA's Brooklyn Nets and its Development League team, the Long Island Nets, as well as the business operations of the NHL's New York Islanders.
Barclays Center, which opened on September 28, 2012, offers 17,732 seats for basketball, 15,795 for hockey, and up to 19,000 seats for concerts, and has 101 luxury suites, four bars/lounges, four clubs, and 40/40 CLUB & Restaurant by Tanduay.
NYCB LIVE, home of the Nassau Veterans Memorial Coliseum, reopened on April 5, 2017 after undergoing an extensive renovation. The Coliseum offers 14,500 seats for basketball, MMA and boxing, 13,900 for hockey, up to 16,000 for concerts, and 4,500 seats for its theater configuration. With a focus on emerging businesses, BSE identifies and creates alliances, strategic partnerships and other business opportunities to ensure the success of its assets.