North 6th Agency ("N6A"), an award-winning brand communications and social media agency based in New York and Toronto, today announced that it has been named the PR agency of record (AOR) for iAnthus Capital Holdings, Inc. (CSE: IAN, OTCQB: ITHUF) ("iAnthus").
Core services in the engagement include: PR strategy, relationship management, and messaging development; writing and editorial support; PR measurement and data reporting; social media strategy, content and channel management; proactive media relations outreach to national business outlets, broadcast networks, local market publications, cannabis, retail, technology and financial trade publications.
"iAnthus' reputation is world-class when it comes to leadership, expertise and credibility in the landscape for licensed cannabis operators throughout the United States," said Matt Rizzetta, CEO of N6A. "We're eager to build iAnthus' profile, and to drive awareness in the mainstream press, investor community and among licensed operators who are seeking an experienced and well regarded financial partner to accelerate scale in their business."
The account will be serviced out of the N6A Cannabis Group, which is a dedicated division within N6A focused on clients in the legal cannabis industry.
"We view N6A as an ideal partner for iAnthus given the combination of their domain knowledge in the cannabis industry, mainstream and national media connections, and an energy and customer service commitment that matches our own approach to working with operators and investors," said Hadley Ford, CEO of iAnthus. "We're excited to work hand-in-hand with N6A as we tell our story and share our perspectives with mainstream media, investors, and social media influencers that are shaping the future of cannabis."
iAnthus provides investors diversified exposure to best-in-class licensed cannabis cultivators, processors and dispensaries throughout the United States. Founded by entrepreneurs with decades of experience in operations, investment banking, corporate finance, law and healthcare services, iAnthus provides a unique combination of capital and hands-on operating and management expertise. The Company harnesses these skills to support operations across five states.
N6A has been recognized by Forbes for its unique customer service approach and data-driven commitment to generating results for clients. Most recently, N6A was named by O'Dwyer's as the #1 Fastest-Growing Firm in the United States in its revenue category, as well as the New York ObserverPower Agency List, and as one of the "coolest spaces at the hottest PR firms."
For more information on iAnthus please visit www.iAnthuscapital.com. For more information on N6A please visit www.n6a.com, or www.competeandcare.com to learn more about N6A's "Compete and Care" culture and perks programs.
About iAnthus Capital Holdings, Inc.:
iAnthus Capital Holdings, Inc. provides investors diversified exposure to best-in-class licensed cannabis cultivators, processors and dispensaries throughout the United States. Founded by entrepreneurs with decades of experience in operations, investment banking, corporate finance, law and healthcare services, iAnthus provides a unique combination of capital and hands-on operating and management expertise. The Company harnesses these skills to support operations across five states. For more information, visit www.iAnthuscapital.com.
About North 6th Agency, Inc. (N6A):
N6A is an award-winning brand communications and social media agency based in New York City and Toronto. N6A's culture and atmosphere has been lauded as one of the most rewarding, collaborative and unique in the agency world.
