Bottega Veneta announces the appointment of Meenal Mistry as senior director, global editorial content and copy, effective 21 August 2017.

Mistry most recently served as fashion director of Off Duty at The Wall Street Journal. Prior to that, she was a freelance writer and editor after serving as fashion news editor at W Magazine and WWD. She will be responsible for all creative content, including social media, editorial and brand narratives.

"Meenal possesses a distinct talent for weaving sophisticated editorial content around fashion trends," says Bottega Veneta Chief Marketing Officer Lisa Pomerantz. "Her ability to curate compelling stories—for both men and women—with a unique voice and a discerning eye made her the ideal candidate for the position."

Bottega Veneta has also recently welcomed Kristen Campbell as Senior Vice President of Global Marketing. Campbell is currently assembling a team that will place a strong focus on digital and social media advertising, furthering Bottega Veneta's ongoing commitment to putting the customer at the center of all marketing investment and activations.

"With her broad expertise in global marketing and impressive management skills, Kristen is the perfect leader to helm this growing team," says Pomerantz.

Campbell most recently ran KC Consulting, and before starting her own firm, she was Vice President of Global Marketing at Michael Kors, and, previously, Calvin Klein. Campbell reports directly to Lisa Pomerantz.