Vroom Names Anomaly as First Agency of Record


NEW YORK--(BUSINESS WIRE)--Vroom (www.vroom.com), the national online auto retailer, today announced that it has selected Anomaly as its first-ever agency of record. Vroom announced a $76 million Series F funding round in July.

Vroom is disrupting the traditional automotive industry with a direct-to-consumer fulfillment model and a seamless private-seller acquisition service. Under the leadership of CEO Paul J. Hennessy, the company has taken a customer-first approach to buying, selling, and trading in vehicles.

“Given their stellar reputation, it was hardly surprising that Anomaly knocked it out of the park. From their creative work to their communications strategy and their data-driven approach to marketing, the entire team impressed us,” said Mr. Hennessy. “It’s clear that we share an uncommon ambition and I can’t wait to get started on collaborating with them.”

Anomaly will collaborate with Vroom on building the 3-year-old company’s brand and generating national awareness with its first nationwide integrated campaign. The work is being driven from the agency’s New York office. Anomaly was named Agency of the Year for 2017 by Advertising Age.

“We're very excited about our new partnership with Vroom and we are confident that we're going to do some amazing work with them,” said Anomaly Partner & CEO Franke Rodriguez. “The clients are incredibly ambitious, they offer a fantastic service for great products and the category is desperate for disruption. It's going to be fun.”

For more information, visit Vroom.com.

About Vroom:

Vroom envisions a world where it’s as fun and easy to buy a car as it is to drive one. A national online auto retailer, Vroom delivers thousands of low-mileage, reconditioned vehicles to customers nationwide. The company is based in New York, Dallas and Houston. Vroom operates the Texas Direct Auto brand. For more information, visit Vroom.com.

About Anomaly:

Founded just over 10 years ago, Anomaly is a difficult to define, but exciting to work at “new model” agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills, Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam, Berlin and Shanghai. Clients include: Anheuser-Busch InBev, Beats, The Campbell Soup Company, Converse, Diageo, Electrolux, Google, Hershey’s, Lego, MINI, Nike, Sally Hansen, The Coca- Cola Company and Vroom. Anomaly has been recognized for a very wide range of work and IP, covering both effectiveness and craft excellence including: Ad Age’s 2017 Agency of the Year, Cannes Lions, Effies, Fast Company’s Most Innovative, Jay Chiat, Digiday Awards and the Mashies – among the usual suspects. Anomaly has also been honored with a few less conventional accolades as well, such as being named one of Time Magazine’s Best Inventions of 2016 for hmbldt, Toy of The Year for Mighty Jaxx, plus two Emmys for a television series, all of which the agency created and co-owns. www.anomaly.com

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