This summer, Rockefeller Center welcomes three new unique retailers: the hugely popular gift shop PIQtoo; T2, which reimagines tea; and Korean jewelry retailer Zazen Bear. These new locations of established, highly-regarded brands add to the more than 40 jewelry, apparel, and unique gift options currently available to customers, ensuring that shoppers can find the perfect gift for any occasion, at any price point, at Rockefeller Center.
PIQtoo, T2, and Zazen Bear add to world-class offerings from brands including Swarovski, Victorinox Swiss Army, Free People, Crabtree & Evelyn, Tous, Erwin Pearl, Penhaligon’s, Rain, and LEGO. Combined with its convenient location in Midtown Manhattan, Rockefeller Center is a must-visit shopping destination for New Yorkers and tourists alike, as well as a desirable location for top retail tenants.
PIQtoo is the hub for all things cute in NYC. Inspired by the Japanese Kawaii movement, its extravagantly adorable offerings include plush items, accessories, toys, and collectibles from cult brands including Rilakkuma, Tokidoki, San-x, and Craftholic, sourced from around the globe, as well as one-of-a-kind creations by top illustrators and toy designers in an assortment found nowhere else in the country. Guests will enter a world where soft, sweet, and cuddly rule, and leave happy converts to the Cult of Cute™. PIQtoo is another creation from the giftware masters The Sarut Group.
PIQtoo will open later this summer and will be located at on the Concourse Level of 30 Rockefeller Plaza.T2offers tea done differently. Inspired by a desire to find new ways to reimagine the humble tea leaf, T2 takes ancient rituals and brings them to a modern tea table. With over 200 loose leaf blends, T2 offers guests the opportunity to explore the world of tea. T2 offers a customer-focused, education-based, in-store experience that demonstrates how to use the coolest brew tools to create a delicious taste for each and every sip. T2 aims to make every cup of tea more enjoyable, more accessible, and more experimental; it is an opportunity to connect, understand, and share with the world the love for a better cup of tea, every day.
T2 Tea is open and located at 620 Fifth Avenue. Zazen Bear’s fashion, jewelry, and gifts are inspired by the Asian Zen philosophy of “less is more.” The Zazen Bear shopping experience is meant to be meaningful and relaxing for anyone seeking a moment of calm during the work day. The décor, as well as the jewelry and gifts, especially the exclusive aromatherapy scented candles, are all reminders that finding a moment of peace during the day will bring more harmony into one’s life. The meditating bear, called Zazen, which is the company’s mascot, is a symbol of strength and serenity in Asian cultures.
Zazen Bear is open and located on the Concourse Level of 30 Rockefeller Plaza.
