THINX Inc., the innovative period and incontinence underwear company, today announced the appointment of Maria Molland Selby as CEO, effective July 31. Selby will focus on building the company's global presence, driving its omni-channel strategy, and elevating THINX and Icon to be leading forces in the menstruation and incontinence industries. Additionally, Selby will lead the implementation of new company policies and processes.

"In just a few years, I've watched THINX and Icon change the conversation around menstruation and incontinence, and empower people from all walks of life with their revolutionary products and ideas," said Selby. "I'm tremendously excited to join such a talented group of people as we continue to drive global education and expand resources around menstruation and incontinence."

Selby has over 21 years of experience in development and management of e-commerce, digital media, and technology businesses, and brings strong international business and company growth experience to THINX. Selby has previously held leadership roles at companies such as Splacer, Fab.com, Thomson Reuters, Dow Jones, Yahoo!, and Walt Disney Internet Group.

"We are thrilled to have Maria join the team," said Shama Amalean, COO of THINX Inc. "Today, it's essential for brands to have an authentic personality and a bold point of view in order to be relevant and connect with customers. THINX and Icon embody that ethic and, with Maria at the helm, we will continue to grow our brands while making an impact in our community."

About THINX:

THINX's mission is to create the most innovative period solutions that empower our people and sustain our planet, while breaking taboos about menstruation and reproductive health everywhere. Our innovation in period-proof underwear has been recognized by top industry publications, such as Fast Company's Most Innovative Companies of 2017, Entrepreneur Magazine's 100 Most Brilliant Companies of 2016, and TIME Magazine's Top 25 Inventions of 2015.

About Icon:

Icon is on a mission to eliminate anxiety and raise awareness of pelvic floor health for the 1 in 3 women who pee a little when they run, jump, dance, cough, or sneeze. Our patented pee-proof underwear let ladies kick pantyliners (and the lame stigma of bladder leaks) to the curb. Created by the same team that brought you THINX, Icon's innovative underwear are absorbent, washable, and a *wee* bit sexy. Equally committed to helping sisters around the world, through a partnership with the Fistula Foundation, every pair of Icon sold helps fund life-changing surgeries for women in developing countries.