McCann New York today announced that it has been selected by HomeGoods as its new creative advertising agency. With nearly 600 stores across the U.S., HomeGoods delivers great value on an ever-changing selection of exciting top brands and home fashions from around the world, all at amazing values. HomeGoods is a division of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide.
Devika Bulchandani, Managing Director, McCann New York, said, "We are thrilled and honored to be awarded creative and strategic responsibilities for HomeGoods. We look forward to working with them to help build their brand and connect with their customers in new ways."
The account assignment, which follows a competitive review, comes as part of HomeGoods's overall effort to continue its advertising and marketing activities to further reach and engage customers.
"McCann brings proven strategic and integrated marketing expertise that will help us build a strong communications platform to deliver innovative, creative work that will resonate with our customers and help us stand apart in the marketplace," stated Emily Trent, Vice President, Marketing Director, HomeGoods.
About McCann McCann is part of McCann Worldgroup. McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (popular culture and entertainment management).